For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.
Editor's note: DMNews reporter Ellen Keohane will be attending SES San Jose and reporting online and on Directline blog.
TheFind, a search engine e-commerce firm, has developed a new iPhone application designed to assist shoppers when they're out and about. The new application, called "Where to Shop," is a location-aware shopping search engine that includes online comparison and local price information.
Yahoo has appointed Frank Biondi and John Chapple to its board of directors. Biondi and Chapple are filling two new seats formed last month when, in order to avoid a proxy fight, Yahoo agreed to appoint activist investor Carl Icahn and two new members to its board.
In preparation for the upcoming school year, Scholastic has launched a new program aimed at first-year teachers in an effort to target the brand to this coveted demographic.
Technology companies increased their paid search marketing spend with Yahoo in the second quarter of 2008, according to a recent report by Covario. "Since the beginning of 2007, Yahoo had been consistently losing market share to Google," said Craig Macdonald, VP of marketing and product management at Covario.
Sarah Quinn, account manager, multicultural programs, Hispanic Targeting August 18, 2008
Hispanics are the fastest growing segment of the US population, and they have been quick to embrace the online world — eMarketer reports 20 million Hispanic Internet users in the US. Embracing this audience online with equal swiftness can help a company grow its customer base and increase ROI.
The DMNews Essential Guide to Search Engine Marketing
David Dague, VP of marketing, Localeze August 18, 2008
According to ComScore, consumers will soon conduct 2 billion local searches each month. With more than 80% of consumers researching online before making in-store purchases, that number will continue to rise. Local search has become an important interactive marketing channel.
