DMNews' Digital Insider: New Cisco push is heavily social

June 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News New Cisco push is heavily social Chantal Todé Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than previous efforts.   New Microsoft engine Bing vies for SEM share Nathan Golia On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.   RightNow helping clients get social Lauren Bell RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.   Sears testing new store format tied to online shopping Chantal Todé Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.   Local marketing shifts to digital Lauren Bell, Dianna Dilworth According to The Kelsey Group's Annual Forecast, local advertising is shrinking. In 2008, the market size of the US local media and advertising market was estimated at $155.3 billion.   Impaqt launches new paid search reporting tool Sharon Goldman A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.   Inside Digital Social media and video measurement take world of Web analytics to next level Sharon Goldman When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.   Opinion Three questions to consider before launching an alternative search strategy Allen Hammock, Senior Product Evangelist, LookSmart Diversifying your search advertising strategy can improve ROI. Here is what you need to know when evaluating a search engine or network.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The five best ways to ruin your search program efforts in 2009 Gerry Bavaro Whether you're talking about major banks or the stock market, poor performance is hot for '09. Don't leave your SEM campaign out of the mix — read on for five great ways your search can underperform this year.   Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: BPA names new chair, adds to board

June 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email)  can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News BPA names new chair, adds to board Lauren Bell June 01, 2009 BPA Worldwide has named Gaye Sussman its chairman for 2009-2010 and elected five new members to its board of directors. BPA president and CEO Glenn Hansen will report to Sussman, and she will oversee board meetings and sit on the executive committee of BPA.   DazMedia opens West Coast social media practice Nathan Golia June 01, 2009 DazMedia, a digital agency whose clients include Pfizer, has opened a Los Angeles office specializing in social media. Daz Connell, CEO of the Hackensack, NJ-based agency, said that the company decided to open the practice on the West Coast to serve client demand.   AOL Food debuts "Summer Grilling" Dianna Dilworth June 01, 2009 AOL Food, a division of AOL's publishing unit MediaGlow, has teamed up with advertiser Frito Lay's Stacy's Pita Chips product to launch a new summer program, called "Summer Grilling," which offers consumers summer recipes. The series, published at food.aol.com, will feature an editorial gallery of recipes that feature Stacy's Pita Chips products.   Civil War Web site integrates with advocacy, fundraising system Chantal Todé June 01, 2009 The Civil War Preservation Trust has introduced a new Web site, www.civilwar.org, that is integrated with the organization's online marketing, advocacy and fundraising system. CWPT partnered with interactive communications firm Threespot to define, design and deploy a revitalized user experience. The site's redesigned front-end is integrated with Convio CMS, a full-feature content management system for nonprofits.   Keystone Country Store PIP available June 01, 2009 Estee Marketing Group has been awarded management of the Keystone Country Store Package Insert Program. These mostly male buyers spend an average of $90 per order for bow hunting supplies, field dressing supplies, backpacks and other outdoor gear.   In This Week's Print Edition New Cisco push is heavily social Chantal Todé Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than previous efforts.   Postal decline worsens due to delivery flaws Cara Wood, Lynne Miller According to the unaudited numbers released by the US Postal Service last week, the agency faces a net loss of $2.67 billion year-to-date.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases America's Active Choice Seniors New list — America's Active Choice Seniors — ListSolutions — This file contains people more than 60 years of age who enjoy their retirements by traveling, spending more time with their grandchildren, visiting casinos, shopping, and engaging in a variety of activities with family and friends. Some others have decided retirement is not for them and seek employment outside the home.   Stock Picks Today e-Newsletter Subscribers (Opt-In Email File) New e-mail list — Stock Picks Today e-Newsletter Subscribers (Opt-In Email File) — eMailtricity — This file contains active stock investors who are seeking specific stock picks that will help them maximize the returns of their self-directed stock portfolios.   Cabela's Club Visa Credit Card Statement Stuffer New insert program — Cabela's Club Visa Credit Card Statement Stuffer — William-Neil Associates — This file places inserts into the billing statements of buyers of a wide range of products. These prospects are 78% male, have an average household income of $70,000, and are age 52 on average.   WDC US Astrological And Good Luck Buyers New management — WDC US Astrological And Good Luck Buyers — Macromark — This file contains individuals who are looking to change their luck. In response to a direct mail piece, these individuals have put their faith in "Maria The Magician", "Master Messidor", or one of WDC's many other astrology experts to receive magic numbers, astrology readings and/or instruction on obtaining good luck and monetary gain. Donations begin at $19.99. More than 89% of prospects are more than 50 years of age.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.