DMNews: Razorfish reorganization includes two office closures

May 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Razorfish reorganization includes two office closures Sharon Goldman May 26, 2009 As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices: Boston and Ft. Lauderdale, FL. In addition, central region president David Friedman, who oversees Latin America, was named the first-ever US-wide president of the agency, and Colin Kinsella, the West region president, was named the agency's first-ever chief innovation officer.   Circuit City Web site relaunches Chantal Todé May 26, 2009 The Circuit City Web site, CircuitCity.com, has been relaunched by Systemax Inc., which recently acquired the brand's e-commerce business. On May 19, Systemax closed on its agreement to acquire certain trademarks, trade names, domains, customer lists and information as well as other intangible assets of Circuit City's e-commerce business. The purchase price was $14 million in cash plus a share of any future revenue generated utilizing those assets over a 30-month period.   Barclays India boosts loyalty management Lauren Bell May 26, 2009 Barclays Bank PLC India has put a new loyalty management system in place with help from ElectraCard Services. The new software is designed to help the bank link various card-based loyalty programs, as well as its own Barclays Reward Points program, across multiple banking channels, including ATM, debit cards and mobile banking.   Sapient Interactive debuts Entertainment division Dianna Dilworth May 26, 2009 Sapient Interactive is looking to merge entertainment with advertising with the launch of its new Sapient Entertainment division. The firm will be led by Jim Houck, director of entertainment and executive producer at Sapient Entertainment and a Crispin Porter & Bogusky graduate.   Avid joins Salesforce CRM roster Lauren Bell May 26, 2009 Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base. Salesforce was chosen as the company's global CRM system following a formal evaluation and review process.   New fitness buyers list available May 26, 2009 Pioneer Pacific List Marketing Inc. introduces The "AbZone" Buyers list to the market. People on this list have purchased a fitness product through the Internet or infomercial.   In This Week's Print Edition MetLife retention campaign boosts loyalty Lauren Bell May 22, 2009 2008 was an exciting year for insurance companies in Massachusetts: Governor Deval Patrick introduced a new "managed competition" plan designed to entice new insurers to enter the market.   Showcasing creative solutions from the NFL, Club Med and Grout Medic May 18, 2009 Find out what Gene Lewis, partner and creative director at Digital Pulp, thinks of the NFL's War Rooms site, Club Med's Insider interactive community, and Grout Medic's direct mail piece encouraging restoration over replacement.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases The J. Peterman Company May 27, 2009 New management — The J. Peterman Company — All That Marketing — This file contains upscale female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog. These mail order buyers are looking for the high-quality factual romantic clothing and merchandise Peterman is known for. Average age of buyers is 45 and average income is more than $100,000.   Mortgage Professionals May 27, 2009 New list — Mortgage Professionals — eTargetMedia.com Inc. — This file contains professionals in the mortgage industry. These include mortgage brokers, mortgage bankers, lenders and loan officers.   Tarheel Conservative Donors May 27, 2009 New list — Tarheel Conservative Donors — Preferred Communications — This file contains conservative donors who have fought hard for and donated generously to conservative candidates and causes throughout the state of North Carolina. Organizations that have tested this list include the American Conservative Union, the National Rifle Association and Citizens Against Government Waste.   HR Matters E-Tips Email May 27, 2009 New e-mail list — HR Matters E-Tips Email — Direct Media — This file contains e-mail subscribers to HR Matters E-Tips, a weekly newsletter that includes practical insights into common HR issues. The file is 66% female.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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