DMNews: Nike targets youth with social campaign

April 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Nike targets youth with social campaign Dianna Dilworth April 07, 2009 Nike is reaching out to young audiences with a new social media campaign that calls on youth to share their own sports story. The campaign, called "What do you play for?," is aimed at getting youth excited about their own involvement with sports and sharing their stories. The effort is a collaboration between the athletics brand and Youth Noise, a social network for teens and social media firm Brickfish.   Chris Martin is new CEO at CORESense Chantal Todé April 07, 2009 CORESense's VP of marketing Chris Martin succeeds founder Jason Jacobs as the company's CEO. Martin will be responsible for maintaining relationships with existing customers, completing the launch of their point of sale and retail application, and positioning the company for sustained growth. CORESense is a leading provider of on-demand retail and e-commerce solutions. Martin served as VP of marketing since 2007.   CPC says custom publishing more powerful than ever Lauren Bell April 07, 2009 A new study from Roper Public Affairs and the Custom Publishing Council (CPC) reports that custom magazines and other custom media have increased in popularity and influence since 2005. According to the study, conducted via telephone with 1000 adult Americans in February-March 2009, 70% of respondents said they liked custom publications, and 59% at least occasionally page through printed custom publications.   Catalyst:SF named digital AOR by Del Monte Chantal Todé April 07, 2009 San Francisco-based Catalyst:SF has been named the digital agency of record for Del Monte Foods, with digital strategy and digital media responsibilities for all brands, including Del Monte, S&W, Contadina, College Inn, Meow Mix and 9Lives.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Boston Apparel Group to consolidate marketing data with help from Neolane Chantal Todé April 07, 2009 Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.   Restaurant.com, TrialPay partner on incentive plan Bryan Yurcan April 07, 2009 Restaurant.com, an online portal for dining coupons and gift certificates, has partnered with TrialPay, an online payment platform, on its new "purchasing incentives" platform. The TrialPay platform seeks to reduce shopping cart abandonment by offering consumers a free offer after completing a purchase.   Anti-aging supplement buyers list now available April 07, 2009 Impulse Media has introduced the ResV Trim Anti-Aging Buyers list to the market. This list is composed of people who have purchased a natural supplement to help improve their skin and increase their energy.   In This Week's Print Edition Custom publishing's evolution Lauren Bell April 06, 2009 Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty   Why should I be optimistic about finding a direct marketing job, given this economy? Wendy Weber, President, Crandall Associates Inc. April 06, 2009 As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases American Optometric Association April 08, 2009 New E-mail - American Optometric Association - Infocus - Description: This file contains members of the American Optometric Association.   Power Profits Opportunity Buyers Canada April 08, 2009 New List - Power Profits Opportunity Buyers Canada - Macromark - Description: This file contains entrepre­neurial Canadians who are looking to start a business from their home.   Physician's Guide — Urologists April 08, 2009 New List - Physician's Guide — Urologists - Complete Mailing Lists - Description: This file contains professional urologists, who specialize in the treatment and care of urinary tracts.   CPAs Authorized for Federal Audits April 08, 2009 New List - CPAs Authorized for Federal Audits - Key Marketing Advantage - Description: This file contains accountants who are authorized to conduct governmental audits.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
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