DMNews Database Weekly: Salesforce.com's inspiration? It's Facebook

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August 12, 2010 Check out DMNews on your smartphone Inside CRM/Database Salesforce.com's inspiration? It's Facebook Ryan Chatelain Al Falcione, Salesforce.com's senior director of product marketing, recently spoke to DMNews about the company and the evolution of CRM technology.   News Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Webtrends acquires Transpond to go beyond measurement Shahnaz Mahmud Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial terms of the deal, signed August 10, were not disclosed.   VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   National Geographic Channel using Janrain platform to collect consumer data Ryan Chatelain Janrain, a provider of user-management platforms for the social web, released its Janrain Capture software-as-a-service platform August 10. The National Geographic Channel is among the companies using it to collect data about website visitors.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Custom metrics jump-start customer loyalty management Paul Weiss As customer loyalty management continues to mature, loyalty gurus across industries continue to refine strategies to deliver increased relevance to their customers. This includes retailers, financial services, travel & entertainment and subscription services.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   How to go from vertical lists to broad market Alex Aigner, EVP of business development, Datalab With the average cost of a vertical list around $125/M, marketers can cut their data cost almost in half by switching to a national demographic file supplemented by a predictive model. Vertical lists by default are specialized groupings of individuals rather than mass millions.   From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch Netflix is turning more of its attention to direct streaming of films - and away from the mail.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service sees $2.5B June loss

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August 12, 2010 Check out DMNews on your smartphone Advertisement Valassis Delivers Value to Clients and Consumers Add strokes of genius to your media plans. Build on the success of others and borrow from Valassis' wealth of experience and our collection of big-picture insights and industry-specific data. Contains over 1,300 data points on 6 different industries. Get free insights. Today's News Postal Service sees $2.5B June loss Frank Washkuch The US Postal Service has reported a net loss of nearly $2.5 billion for June, a significant increase from the $1.3 billion reported in the same period last year. Total operating revenue was down 5.6% to $5.1 billion in the month.   Gold Class Cinemas promotes 'Eat, Pray, Love' cooking demonstrations Shahnaz Mahmud Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its loyalty program to free 'Eat, Pray, Love' cooking demonstrations tied to the film's settings. The e-mail blast was created internally.   Quad/Graphics reports Q2 loss Frank Washkuch Commercial printing company Quad/Graphics saw an operating loss of $23.7 million in the second quarter of 2010, as well as a net loss of $35.6 million. The company, which closed its acquisition of Worldcolor July 2, saw an operating profit of $8.2 million for Q2 2009 but a net loss of $7.2 million for the same period.   Macromark releases financial buyers file to market Macromark has released the Kerry Hemmingsen's Unlimited Wealth Program Buyers file to the market.   From the print edition Preparing for the big holiday game Michael Haydock, retail analytics leader, IBM Global Business Services During August, marketing chiefs at major retailers are like athletes before the big game. They know what's on the line. The decisions they make about how and where to allocate the holiday season marketing budget will likely spell the difference between victory and defeat for the entire year. And it's a long time until next season.   How to save the US Postal Service Craig A. Huey, President, Creative Direct Marketing Group Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that small reforms at the US Postal Service will protect the direct mail industry, but a number of direct marketers and political leaders recognize the problem can't be solved by lobbying and compromise.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Detroit band wins FreeCreditScore.com contest Ryan Chatelain Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.   more » Today's lists and databases Pure White Smile Pure White Smile - Product Buyers - Geon Media Group - This file contains buyers who have learned that one of the keys to making a good first impression is a great smile.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.