DMNews: USPS revenue and volume continue to plummet

May 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS revenue and volume continue to plummet Cara Wood May 28, 2009 According to preliminary financial information released today for April 2009, the US Postal Service has seen a year-over year decline of $764 million in operating revenue — an 11.9% decrease from April 2008. Government appropriation increased by $1 million from 2008 to 2009. Year-to-date USPS revenue is at just over $41 million. It was originally forecasted to hit $45 million, which was also the total revenue at this point last year.   Toys 'R' Us acquires FAO Schwarz, Macy's boutiques to end Chantal Todé May 28, 2009 Toys "R" Us Inc. has acquired upscale toy retailer FAO Schwarz from investment firm D.E. Shaw Group. Under the terms of the deal, FAO Schwarz's arrangement with Macy's for FAO Schwarz toy boutiques inside up to 300 Macy's stores will end in November of this year, according to a company spokesperson. That arrangement was announced last fall.   Lorton Data acquires Aldata Chantal Todé May 28, 2009 In a strategic move intended to enhance its ability to work on direct marketing campaigns from the initial stages through to performance analytics, data management services firm Lorton Data has acquired Aldata, a list acquisition company. Aldata, in business since 1985, specializes in all aspects of database and list services, including access to over 65,000 lists in over 220 consumer and business classifications, as well as list segmentation for testing and profiling.   Impaqt launches new paid search reporting tool Sharon Goldman May 28, 2009 A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.   Borrell study predicts 39% drop in direct mail spend by 2013 Lynne Miller May 28, 2009 Advertising revenue from direct mail is expected to plunge 39%, from $49.7 billion in annual spending in 2008 to $29.8 billion, by the end of 2013, according to a new forecast from Borrell Associates. If the forecast turns out to be right, direct mail would fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers, the report added.   Really Simple Systems brings CRM services to North America Lauren Bell May 28, 2009 Really Simple Systems, a hosted CRM vendor based in the UK, has expanded its services to North America with the opening of a Toronto office. The company — the largest vendor of Web-based CRM in the UK — works mainly with small and midsized businesses with five to 200 users.   MeritDirect offers online shopping Lauren Bell May 28, 2009 MeritDirect has launched a new Web site that allows users to place orders, run counts and view data cards through an e-commerce platform. The redesigned site connects users to multiple divisions of the MeritDirect business, including list brokerage and customer acquisition and list management and also offers resources such as whitepapers.   In This Week's Print Edition The best iPhone apps combine utility, simplicity Sara Holoubek Following Apple's announcement of 1 billion iPhone app downloads in just nine months, Compete released its quarterly Smartphone Intelligence report, indicating 28% of smartphone users have spent $5 to $50 on a mobile application. These early signs of ancillary revenue have marketers asking what it takes to build a successful mobile application — and what the price is.   A realistic view of the almighty metric Andy Atherton, COO, Brand.net Hardly a day goes by when a headline doesn't proclaim the death of branding at the hands of the almighty, all-measurable Internet. Yes, measurement is important and whenever possible we should drive toward direct metrics. But here's our collective challenge: The vast majority of retail commerce still takes place offline — nearly 90% overall in 2008 and higher for key brand categories like automotive, according to Lehman Brothers Internet Data Book June 2008.   Web Weekly 6 Tips: Integrating social media with other marketing channels Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases IMS Education Teachers New list — IMS Education Teachers — Interactive Marketing Solutions — This file contains teachers on all grade levels, from kindergarten through high school. They are educated, higher-than-average-spending consumers. The average age of these prospects is 50 and their average income is $73,000. The file is 74% female.   Formula 1 Payday Loans New list — Formula 1 Payday Loans — Impulse Media — This file contains applicants who were accepted for a short-term loan in an effort to pay off expenses, unexpected emergencies or make an impulse purchase until his or her next payday. Each applicant has a valid checking/savings account and is currently employed. Most prospects are more than 40 years of age.   Dominican Sisters of Hope New list — Dominican Sisters of Hope — Trinity Direct — This file contains donors to the Dominican Sisters of Hope, a Catholic organization. The average gift is $13.   Checks Unlimited Business Check Buyers Enhanced New list — Checks Unlimited Business Check Buyers Enhanced — Lake Group Media — This file contains a wide range of small service type businesses, such as consultants, professionals, and retailers businesses, which generally have fewer than 10 employees. All have responded to Checks Unlimited's line of small business checks and accessories.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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