DMNews: Red Robin launching new campaign, Experian QAS enhances education platform

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February 22, 2010 Check out DMNews on your smartphone Today's News Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   Impulse releases Credit Challenged list Impulse Media introduced the Credit Challenged list to the market on February 18. Prospects on this list have joined a club with its own credit card through which they can purchase products, pay them off and rebuild their credit.   From the print edition Tweak your e-mail marketing to include segmented holiday campaigns Susan Tull, VP of marketing, Digital River's BlueHornet division We know that people often make purchasing decisions based on emotion, and Valentine's Day and Mother's Day provide retailers two great opportunities to tap into their customers' emotional side. However, marketers need to make decisions based on data.   Note that as seasons change, so might your demographic, so market accordingly Lewis Goldberg, SVP of brand marketing, 1-800-Flowers As an online retailer, there are certainly changes we make in marketing efforts through the year. For us, it gets a little tricky around Valentine's Day because our target demographic is completely different for that holiday than others throughout the year.   Today's lists and databases Barrister's Directory of Surgeons PCS New list — Barrister's Directory of Surgeons PCS — PCS Mailing List Company — This file surgeons affiliated with medical institutions and community hospitals. The designation has been enhanced and verified through research, including the surgeon's published articles.   Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers New list — Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers — Trilogy Target Solutions — This file contains donors who have responded to a survey and self reported that they lead active lifestyles that include activities such as hiking, running and cycling.   Media One Gamblers Database New list — Media One Gamblers Database — Media One — This file contains gambling pros and gambling enthusiasts who are interested in offers pertaining to the gaming and casino industry. They have an account with a gaming Web site and frequently gamble at casinos.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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