The iMedia 25: West Coast Agencies to Watch

July 27, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: West Coast Agencies to Watch By iMedia Editors iMedia presents its 2011 list of key West Coast agencies that move, shape, and lead digital. See which ones made the cut! The plight of the modern digital agency By Bob Garfield As agencies fight to remain relevant, it has never been more critical for marketers to reevaluate their own practices. From privacy to relevancy, find out what is endangering the digital landscape. 5 steps to success with daily deals By Rich Razgaitis If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines. Forces that secretly control your campaigns By Peter Shankman In marketing, we only focus on a handful of indicators to determine the efficacy of our social campaigns -- Facebook fans, Twitter followers, and the like. Read on to find out what powers these elements, and start strengthening them today. LATEST BLOG POSTS More posts In Email Marketing, Testing Never Stops By Janine Popick In traditional advertising, you spend a lot of time and money coming up with that perfect creative campaign idea, produce the TV commercials/radio spots/print ads, let them loose in the wild and you're pretty much done.Inemail marketing, it's never... How to Drive Social Engagement Around Events By Arden Kaley Recently, I oversaw the Twitter community management for R2integrated client BIO, at the 2011 Bio International Convention. At first, I wondered, how am I going to connect with the attendees and presenters at the worlds largest event for thought... Connected Devices: Can We Handle Their Proliferation? By Neal Leavitt An organization called The Amphion Forum has been spearheading a series of invitation-only executive roundtables that this year have been held in Las Vegas, Chicago, and most recently, Washington, DC. I was extended an invitation to last weeks... Facebook Is Still Priority #1 for Brands By Tom Edwards While a lot of buzz and attention has been placed on Google+ over the past few weeks it is too soon for brands to divert attention & dollars away from Facebook. While there isa lot of speculation on how Google+ will enable brands, one thing is... Search –The Missing Link By Daniel Flamberg Search marketers have always assumed that some kind of relationship between organic and paid search exists, but weve never been able to put our fingers on it exactly. Clients, looking for efficiencies, often question the value of paid search versus... Use Personas to Segment by Buying Behavior By Tony Zambito Image via WikipediaIf youve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and...  blog More posts Start-Up Watch COD: Rapportive helps you learn everything about contacts, right in GMAIL By Jim Nichols Ive spoken a couple of times on this blog about how having rich information about business contacts can make a big difference for your business. We thrive on personal relationships, and Rapportive... Learn more about ad:tech » Register for the next event » LATEST COMMENT Love the post, the more of these we see, the more (hopefully) we'll see clients moving away from the click as a measure of brand effect. Looking at overall conversion uplift post campaign is useful when you have strong assumptions ... Dieter Van Roekel on: 10 reasons to hate the click MOST READ ARTICLES 1. 3 reasons Groupon is bad for your business 2. Paid social media: 5 opportunities you're overlooking 3. Why email newsletters are digital litter 4. 4 deliberately controversial ad campaigns 5. 10 reasons to hate the click SUMMIT COVERAGE More photos Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Anant Mathur, SVP and Director, Strategy and Analytics, Starcom MediaVest Group See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Manager, Search Marketing Integrated Marketing Manager Digital Media Supervisor Digital Media Director ~ Entertainment-Focused Media Agency Digital Associate Media Director - Ad Ops Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Winston Binch Partner/Chief Digital Officer, Deutsch LA See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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iMedia 25: East Coast Agencies to Watch

July 13, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: East Coast Agencies to Watch By Editors iMedia presents its 2011 list of key agencies that move, shape, and lead digital. See which ones made the cut! Why digital is going overboard with technology By Bob Garfield Bob Garfield questions whether we've reached an oversaturation point with digital tools. Watch as IPG Media Lab's Brian Monahan defends his quest for digital's future. How to protect your company's branded search terms By Frederick Felman Distinguishing your brand among the search clutter is hard enough. Take a look at these simple guidelines that will ensure your brand is getting all the clicks it deserves. 10 things every digital advertising job candidate needs to know By Winston Binch Looking for a career in digital advertising? Play by these rules to get the job you want. LATEST BLOG POSTS More posts Take a Smartphone, Please By Jeff Hasen My first-half-of-2011 mobile predictions began with the belief that the carriers and retailers would pay us to take on a smartphone with a contract.While that apparently didnt happen, the movement of smartphones was a big part of the mobile story... What to Consider When Choosing a Mobile Ad Campaign: Premium vs. Performance Models By Alberto Esquenazi Even though its very difficult to tell now, it looks as though mobile advertising will follow the same path as online advertising. However, this wasn't always the case. In order to understand the parallels, you have to go back in time to the origins... Archetypes are the magic bullet for brand social identity By Tom Troja Archetypes are the bridge that connects people and brands. From Nike as the hero, Harley as the outlaw, Ivory as the Innocent Archetypes work and work well. They are based on the wisdom of the ages; provide depth and resonance around human character,...  blog More posts ad:tech NY's Startup Spotlight competition nominations are open! By Jim Nichols ad:techs second start-up competition is on! If you went to ad:tech SF this year, you saw that start-ups are now a big part of the program, and NY will witness the second start-up competition this... Learn more about ad:tech » Register for the next event » LATEST COMMENT Doug - After reading this article I started looking for other references to 99Designs. I found an entire Google category under 99Designs Scam. The following was a blog entry from Mixgery from someone who knows the law and was very ... Steve Chapman on: The trend that's revolutionizing digital creative MOST READ ARTICLES 1. 5 website functions you need to move to Facebook 2. When social media goes to hell: 4 action plans 3. Top 10 Brands in Video: A small brand climbs among the titans 4. 3 user experience principles to live by 5. 7 ways to fuel fandom on Facebook SUMMIT COVERAGE More photos Brian Stone, Strategic Account Executive, Akamai ADS Nick Higgins, President, Joost See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Strategist (Media Planner) Digital Strategist (Media Planner) Interactive Producer Secret Consumers Wanted Secret Consumers Wanted Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Bettina Sherick VP, International Digital Marketing, 20th Century Fox International See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is fashionarchive@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.