DMNews: Nike targets young women through interactive video ads

December 29, 2008 Check out DMNews on your smartphone Today's News Nike targets young women through interactive video ads Dianna Dilworth December 24, 2008 Nike has teamed up with Omnicom agency Agency.com for a new holiday campaign that takes on the cold weather. Deemed, "2008 Baby, It's Cold Outside," the campaign is centereed around an interactive video that is running on Weather.com, About.com, as well as on Nike.com's homepage and in NikeTown stores nationwide in an extended 45-second version.   Media aggregation under scrutiny in NYT Co. lawsuit Nathan Golia December 24, 2008 GateHouse Media, a Fairport, NY-based company that owns several local newspapers, has sued The New York Times Co. for alleged improper use of Gatehouse headlines and content on some New York Times Co. local Web sites in the Boston area. The case between the two online publishers could impact future policy surrounding media aggregation.   Publisher's Clearing House comes to Twitter Dianna Dilworth December 24, 2008 The old guard in direct marketing has met the tech savvy future. In a move to reach a younger generation who may not be familiar with the direct mail contest company, Publisher's Clearing House has debuted a new promotion live on Twitter.   New Nickelodeon launch is kid hub Sharon Goldman December 24, 2008 It's all about kid-created content at Nickelodeon, which is launching a new user-generated content site called Upickdaily.com. Young site surfers can share news, vote on polls and post their thoughts on topics from sports to TV stars.   Catalog buyers list now available December 29, 2008 RMI Direct Marketing Inc. has introduced the Oriental Trading Company Canadian Catalog Buyers list to the market. This list is composed of people who have bought various gifts and products from the Oriental Trading Company catalog.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Applying old school direct marketing principles in a new media world December 22, 2008 Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in a quintessential, full-page mail-order ad that appeared in the November 23 edition of PARADE magazine.   Trust on the Web, encouraging e-mail opt-ins and more December 22, 2008 Assuring shoppers that a Web site is trustworthy; promoting products while enhancing brand image; and encouraging e-mail opt-ins.   Today's lists and databases The Stewart Report December 29, 2008 New Management - The Stewart Report - Walter Karl - Description: This file contains subscrib­ers to The Stewart Report, an investor newsletter.   Committed to a Better America: Video Mail Order Buyers December 29, 2008 New List - Committed to a Better America: Video Mail Order Buyers - Turnkey Solutions Direct Marketing - Description: This file contains people who have purchased videos for entertainment or educational purposes.   Christian Buyers Network Christian Families December 29, 2008 New List - Christian Buyers Network Christian Families - List Management Plus - Description: This file contains families who identify themselves as Christian and use their faith to influence their buying behaviors.   Hispanic Television Sports Enthusiasts December 29, 2008 New List - Hispanic Television Sports Enthusiasts - Ethnic Technologies - Description: This file contains Hispanic individuals who love a variety of sports.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: List marketing in a tough economy The final installment in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States

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