Tuesday, January 6, 2009

DMNews: Borders replaces CEO, reports poor holiday results


Today's News


Borders replaces CEO, reports poor holiday results

Chantal Todé January 05, 2009

Borders Group has replaced president and CEO George Jones as part of a management shakeup intended to help drive a turnaround of the company during the recession.
 

JPG Magazine seeks buyer

Lauren Bell January 05, 2009

JPG Magazine and its publisher, 8020 Media, are seeking a buyer to stave off a planned shuttering.
 

SEM agency Formic Media opens for business

Mary Elizabeth Hurn January 05, 2009

A new search marketing agency, Formic Media Inc., has opened in Portland, OR. The agency will focus on Web analytics, SEO services, pay-per-click (PPC) advertising planning and keyword research for small and midsize businesses.
 

Spanish-language paper ceases publication

Lauren Bell January 05, 2009

Hoy Nueva York, a free, Spanish-language daily published by ImpreMedia LLC, laid off 16 staffers and stopped publishing last week.
 

Dunkin' Donuts touts new ad campaign on Twitter

Dianna Dilworth January 05, 2009

Dunkin' Donuts has released a new $100 million integrated advertising campaign and is using social media to promote the new effort. The "You Kin' Do It," campaign, created by Boston-based agency Hill Holliday, features new TV ads which have been posted on YouTube and are being promoted via Dunkin Donuts' Twitter page.
 

Arthritis sufferers list now available

January 05, 2009

ListBargains has introduced the Help Me Stay Healthy Arthritis at E-mail list to the market. This list is composed of people who suffer from arthritis and have responded to surveys from pharmaceutical companies regarding their ailment.
 

Click the image below to vote in DMNews' weekly online poll


Survey Image


Have your say: USPS proposal


DMNews readers debate the costs of the USPS proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. Join the discussion at www.dmnews.com/talk-back 

In This Week's Print Edition

E-mail gets personal

Dianna Dilworth January 05, 2009

Sears abandons 'batch and blast' e-mail strategy to improve both revenue and customer loyalty
 

Get up to speed on mobile marketing

Annette Tonti, CEO, MoFuse January 05, 2009

A few months ago, John du Pre Gauntt, senior analyst at eMarketer, noted that, "Some US universities have courses in mobile marketing right now. Mobile is at a point where online was 10 years ago."
 

Today's lists and databases

Jeff Paul Shortcut to Internet Millions

January 06, 2009

New Management - Jeff Paul Shortcut to Internet Millions - Macromark - Description: This file contains people who have used Jeff Paul's educational tapes to learn how to make money by using the Internet.
 

Active Seniors

January 06, 2009

New List - Active Seniors - ETargetMedia.com Inc. - Description: This file contains people online users aged 50-plus who enjoy active lifestyles.
 

Japan Good Life-Good Health DRTV Buyers Consumer Mailing List

January 06, 2009

New List - Japan Good Life-Good Health DRTV Buyers Consumer Mailing List - Acton International Ltd. - Description: This file contains consumers who are interested in purchasing health-related products such as health supplements and pain creams through the use of DRTV.
 

Popular Mechanics

January 06, 2009

New List - Popular Mechanics - American List Counsel - Description: This file contains readers of Popular Mechanics magazine, a publication devoted to issues such as science, technology, electronics, transportation and telecommunications.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.
wendy@crandallassociates.com

www.crandallassociates.com



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews Global Creative Jam & Caples Awards

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Five experts offer tips on how to beef up your lead-generating efforts. Click here to read.

DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read.

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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