DMNews Email Marketing Weekly: Inbox Insider: Integration tools help to sort through data

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March 31, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Integration tools help to sort through data Dianna Dilworth Integrating data is one of the major challenges e-mail marketers face today. While e-mail campaigns allow marketers to collect many types of data, they are often faced with difficult decisions on how to use this information and apply it to future campaigns.   News Media Horizons creates data and analytics group Nathan Golia Norwalk, CT-based agency Media Horizons opened a data and analytics group on March 29. Led by Rick Child, VP of data and analytics at the agency, the group will develop models for clients' customer acquisition and retention efforts.   Advertising entering 'adaptive marketing' era: Forrester report Frank Washkuch Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research.   OgilvyOne looks for 'world's greatest salesperson' with video contest Mary Elizabeth Hurn OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.   Opinion The three "E's" of social marketing Scott Voigt, VP of marketing at Silverpop For marketers, few things are as cool as having customers talk about how great your company is, while it's often daunting when they complain to others about a poor experience. For better or worse, those conversations are occurring with more regularity in social communities, networks and blogs. How can companies thrive in this marketplace gone social? Follow the three "E's":   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Next-generation e-mail marketing gets personal By Joel Book, director of eMarketing education at ExactTarget The days of "one-size-fits-all," "batch-and-blast" e-mail marketing are gone. In its place is "e-mail-plus," a new age e-mail marketing strategy that uses e-mail in combination with other one-to-one marketing tactics and technologies to accelerate conversation and optimize ROI.   Lists and Databases AmeriBase - Radio Tuned New list — AmeriBase - Radio Tuned — Lighthouse List — This file contains people who listen to the radio regularly and have opted in online to a radio program. Sixty-five percent are male. Average income is $45,000.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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