DMNews: Transcontinental acquires Rastar

September 5, 2008 Today's News Transcontinental acquires Rastar Chantal Todé September 04, 2008 Printer Transcontinental Inc. has acquired Rastar Inc., which specializes in interactive database marketing and variable data printing. Rastar's proprietary database tools help it plan, design and implement traditional and variable data acquisition and retention programs.   Wal-Mart to begin rolling out in-store network September 04, 2008 Wal-Mart will begin rolling out an in-store digital network later this month to 2,700 stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.   Hard Rock riffs on CRM strategy Lauren Bell September 04, 2008 Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost satisfaction and loyalty among meeting and event clients.   Amazon introduces in-browser video streaming Bryan Yurcan September 04, 2008 Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service. Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.   T-shirt search engine PleaseDressMe.com launches Ellen Keohane September 04, 2008 PleaseDressMe.com, a new T-shirt search engine, launched on Monday. There is no easy way to search for specific T-shirts on the myriad sites that sell them, said AJ Vaynerchuk, a senior at Boston University who started the site with his brother Gary Vaynerchuk, a wine video blogger; and friend Joe Stump, a lead architect for Digg.com.   Golf enthusiast insert program available September 04, 2008 American List Counsel has introduced the Golf Ware House Catalog Blow-In program to the market. The program allows marketers to reach buyers of the Golf Ware House catalog, which offers golf clubs, carts and apparel; as well as more innovative items such as range-finders, magnetic therapy foot-beds and swing speed meters.   In This Week's Print Edition Integrating traditional DM September 01, 2008 Rapp's Paul Price talks about the outlook agency in a digital world.   As inserts slump, new options appear Chantal Todé September 01, 2008 Industry experts cite several reasons for a recent slowdown in the retail insert marketplace, among them declining news­paper circulations, rising paper and ship­ping costs, as well as advertisers' desire to reach younger, text-savvy consumers. Several printers and at least one media company, however, have introduced data-intensive programs designed to convince retailers of the power of print.   Today's lists and databases Aaron's Sector Investors — Top 50 Affluent Area Codes September 05, 2008 New Selects - Aaron's Sector Investors — Top 50 Affluent Area Codes - Infinite Media - Description: This file contains investors from America's wealthiest ZIP codes. This file is 78% male and has consumers with an average income of $125,000.   Accomplished Professionals at Home September 05, 2008 New Selects - Accomplished Professionals at Home - Customized Mailing Lists - Description: This file contains the home addresses of affluent professionals. Many of these families have two incomes and are active in a range of social activi­ties, fundraising projects and various political causes.   Montgomery Ward Catalog Buyers September 05, 2008 New List - Montgomery Ward Catalog Buyers - IMS List Management - Description: this file contains individuals who have purchased home furnishings, linen and textiles from the Montgomery Ward catalog. These buyers are 80% female with an average order of $100, an average age of 45, and an average income of $50,000.   Amacai: Spanish Speaking Consumers September 05, 2008 New List - Amacai: Spanish Speaking Consumers - Aggressive List Management - Description: This file contains US con­sumers who are fluent in Spanish.   Classifieds Modern State of the Art Fulfillment Center   Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate 800-579-2372 www.cbre.com/69clendening Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. 5 Tips: Improving direct mail ROI Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI.Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market List Salesperson Avrick Direct United States Consumer Marketing Manager Wolverine World Wide, Inc. Rockford, Michigan Consumer Marketing Analyst Wolverine World Wide, Inc Rockford, Michigan Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York Affiliate Marketing Manager LEGO Enfield, Connecticut
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