DMNews Database Weekly: Miraval Arizona spa launches loyalty program

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April 8, 2010 Check out DMNews on your smartphone News Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   Marketers must lead the way on data intelligence Carol Krol Editor-in-chief, DMNews Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.   Column Move to the next generation of CRM Michael Maher, senior partner and director of client services, Greater Than One Inc. Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It's time to usher in a digitally charged CRM that utilizes the most powerful strategies and tools and achieves great marketplace success.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: MasterCard reports e-commerce rise, IAB projects online ad rebound

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April 8, 2010 Check out DMNews on your smartphone Advertisement: Today's News E-commerce up 18% in March: MasterCard Frank Washkuch E-commerce and luxury retail sales outperformed all other retail and service categories in March, according to data from MasterCard Advisors' SpendingPulse report. E-commerce was up 18.4% from March 2009.   IAB: Online ad revenue poised to rebound after 3.4% drop in 2009 Dianna Dilworth Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.   Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   ZenithOptimedia improves ad spending outlook Frank Washkuch ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   ETargetMedia.com releases newlyweds list ETargetMedia.com introduced the American Newlyweds list to the market on April 7.   From the print edition Get smart about buying display inventory Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.   Travel Channel brings ads to MyTown app Dianna Dilworth The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network is running mobile ads on the application, which was created by Booyah, an interactive entertainment firm.   Today's lists and databases Farmers With Email Address from Farm Market ID New list — Farmers With Email Address from Farm Market ID — Phoenix Data Processing — This file contains e-mail addresses for farmers from Farm Market ID, a BPA-audited database.   New Voyage Press Opportunity Buyers New list — New Voyage Press Opportunity Buyers — Macromark — This file contains customers who responded to by direct mail to a magazine advertisement, paying at least $27 to receive information on a home business. Forty percent are female.   freebizmag.com Masterfile New list — freebizmag.com Masterfile — Edith Roman Associates — This file contains C-level executives, entrepreneurs and other business professionals across all industries who register with freebizmag.com to qualify for multiple qualified subscriptions to trade publications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.