E-commerce and luxury retail sales outperformed all other retail and service categories in March, according to data from MasterCard Advisors' SpendingPulse report. E-commerce was up 18.4% from March 2009.
Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.
Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.
ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.
Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.
The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network is running mobile ads on the application, which was created by Booyah, an interactive entertainment firm.
New list — Farmers With Email Address from Farm Market ID — Phoenix Data Processing — This file contains e-mail addresses for farmers from Farm Market ID, a BPA-audited database.
New list — New Voyage Press Opportunity Buyers — Macromark — This file contains customers who responded to by direct mail to a magazine advertisement, paying at least $27 to receive information on a home business. Forty percent are female.
New list — freebizmag.com Masterfile — Edith Roman Associates — This file contains C-level executives, entrepreneurs and other business professionals across all industries who register with freebizmag.com to qualify for multiple qualified subscriptions to trade publications.
To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com
All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001
No comments:
Post a Comment