DMNews: New JCP launch uses e-mail, direct mail; AT&T uses social for Black History Month effort

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February 8, 2010 Check out DMNews on your smartphone Advertisement: Today's News JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   AT&T increases social media for 2010 Black History Month effort Dianna Dilworth AT&T is conducting a campaign throughout February celebrating Black History Month. The effort, known as "28 Days," targets black consumers via mobile and online marketing.   Electra launches iPhone app, digital campaign Dianna Dilworth Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.   Valassis calls consumers to act on missing child cases Kevin McKeefery Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action, in 33,000 post offices across the US. The posters highlight the 25th anniversary of the company's "Have you seen me?" campaign, conducted with the US Postal Service.   Rose Harper, first female DMA chair, dies at age 90 Frank Washkuch C. Rose Harper, the first woman to serve as chair of the Direct Marketing Association, died on February 4 after a period of declining health. She was 90.   D&B sees 3% drop in Q4 revenues, 1% decrease for FY 2009 Frank Washkuch D&B's fourth-quarter 2009 total revenue was $463.7 million, down 3% from the prior year's $474.7 million. The company's full-year 2009 total revenue was $1.69 billion, a 1% drop from 2008's $1.73 billion, the business-to-business database company announced February 4.   Heartland America names SMD list broker Cataloger and e-commerce merchant Heartland America awarded SMD Media Services brokerage of its lists, effective February 1. The previous broker was Specialists Marketing Services.   From the print edition CMO hires show focus on direct, digital ROI Nathan Golia A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.   Social media can assist your CRM efforts Consumers are actively discussing brands on social networks like Facebook, Twitter and LinkedIn. Four experts provide tips on moving corporate CRM initiatives to those social media sites as well   Today's lists and databases Parent & Child Magazine from Scholastic Blow-In Program New insert program — Parent & Child Magazine from Scholastic Blow-In Program — List Services Corp. — This file contains subscribers to Parent & Child Magazine from Scholastic. These prospecets are parents who are dedicated to their child's development. Eighty percent are Women, 61.5% are employed and 57.5% are married. Average household income is $60,000 and average age is 35.   America's Top Outdoor Enthusiasts New list — America's Top Outdoor Enthusiasts — Select Data — This file contains active outdoors-oriented people in the US who respond well to direct mail and e-mail marketing. These individuals have higher than average income, enjoy hunting and fishing and own multiple homes, ATVs, pickup trucks and snowmobiles. They typically work out of a home office and purchase products through the Internet.   Home Healthcare Agencies and Executives New list — Home Healthcare Agencies and Executives — Complete Medical Lists — This file contains facilities that provide nursing and other health-related services to patients who have been discharged from hospitals and/or are otherwise in need of medical services at home in nursing homes, or in other non-hospital settings.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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