DMNews: One to One Interactive acquires Twelve Horses

September 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News One to One Interactive acquires Twelve Horses Nathan Golia September 14, 2009 One to One Interactive, a digital marketing firm based in Boston, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.   Turn promotes Demas to CEO Dianna Dilworth September 14, 2009 Digital advertising network Turn promoted president and COO Bill Demas to CEO, effective September 10. Former chief executive Jim Barnett took the role of chairman. Demas is charged with growing both the company's client list and its technology offerings.   DM veteran Montroy passes away at 64 Cara Wood September 14, 2009 Rosemarie Montroy, a 20-year veteran of the direct marketing industry, died September 10 at the age of 64 after a brief battle with lung cancer. She was most recently CMO at Direct Media Millard.   Sundrop loyalty program integrates Facebook to promote restaurants Mary Elizabeth Hurn September 14, 2009 Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.   Worldata releases two Kompass segments September 14, 2009 Two additional segments of the Kompass masterfile, awarded to Worldata earlier this year, are now available. The Kompass International Finance Professionals list includes finance and accounting personnel, managers, directors, financial analysts, financial planners and CFOs. The Kompass International Sales & Marketing Professionals list includes workers responsible for new business development, the growth of client accounts and development of new market opportunities.   From the Print Edition E-commerce an easy sell Chantal Todé Retailers train their focus online in a tough market by investing in customer experience initiatives   13 tips (A baker's dozen!) for successful e-commerce Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president, MineThatData; Rod Ford, CEO, CognitiveData; and Holly Wasas, account manager, brokerage, Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases Boat and Yacht owners with Marine Radio Licenses New list — Boat and Yacht owners with Marine Radio Licenses — Dunhill International List Co. — This file contains boat and yacht owners with marine radios. The file skews slightly male.   Society for the Prevention of Cruelty to Animals International New selects — Society for the Prevention of Cruelty to Animals International — Trilogy Target Solutions — This file contains animal lovers who donate to a global organization solely dedicated to the health and well being of animals. Suggested usage includes animal welfare, children's and veteran advocacy groups.   United Marketing Group Club Members New list — United Marketing Group Club Members — Interactive Marketing Solutions — This file contains members of programs in travel and entertainment, prescription savings and auto service. Average income of prospects is $37,500. The file is 55% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles
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