DMNews' Database Weekly: Starbucks, Draftfcb work for latte loyalty

February 5, 2009 News Starbucks, Draftfcb work for latte loyalty Lauren Bell February 04, 2009 Starbucks has tapped Draftfcb to assist with direct marketing, loyalty and CRM efforts as the company enters a cost-saving and retention mode.   Alliance's Canadian loyalty renews partnership with Shell Mary Elizabeth Hurn February 04, 2009 Loyalty solutions provider Alliance Data Systems Corporation has signed a multi-year renewal agreement with Shell Canada Products — one of Canada's largest oil companies — to remain a national sponsor in Alliance's Canadian Air Miles Reward Program.   CRM pays off all year Lauren Bell February 02, 2009 Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.   Thanks Again, MetroSplash team for fuel rewards Lauren Bell January 30, 2009 The Thanks Again loyalty network has partnered with MetroSplash Systems Group to offer free gas rewards to members.   Column Extract greater value from existing CRM applications Michael Zirngibl, CEO, Angel.com February 04, 2009 In this down economy, organizations must maximize the value they get from every available resource. For many, an underutilized CRM solution is a particular challenge.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The year of integration Pamela Oldham February 04, 2009 Growth opportunities in lists and databases give marketers in these sectors a sense of optimism, Pamela Oldham reports.
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