DMNews: Interactive marketing to hit $55B in five years

July 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Interactive marketing to hit $55B in five years Carol Krol July 08, 2009 Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.   Zinio debuts sweepstakes to promote digital magazines Dianna Dilworth July 08, 2009 In a move to build awareness and acquire new customers, Zinio, a digital magazine publishing company, has launched a new sweepstakes to promote its digital magazines.   Local search company V-Enable taps InfoUSA database Lauren Bell July 08, 2009 V-Enable, a local search company, has extended its partnership with InfoGroup in a push for growth. The company will now be appending InfoUSA's database — which includes more than 14 million US businesses and 137 million consumers — to its products in an effort to improve the accuracy and depth of its local search offerings.   TiVo chooses RightNow for customer support revamp Lauren Bell July 08, 2009 DVR company TiVo Inc. has named RightNow as its new CRM services provider in an effort to improve customer satisfaction and trim operational costs in its support center. TiVo has 3.2 million subscribers. RightNow is managing the support section of TiVo's Web site, which features FAQs, trouble-shooting, forums, chat and e-mail support and other services. Tivo previously handled CRM in-house.   Compass Direct taps Regency for marketing international lists Lauren Bell July 06, 2009 Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.   Correction Q Interactive nabs Postmaster Direct Carol Krol July 07, 2009 Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Authentic Response, a market research and lead generation company spun off by Return Path in October 2008. Terms of the deal were not disclosed.   This version corrects yesterday's version. Q Interactive made the acquisition from Authentic Response, not Return Path. From the Print Edition How can I recover if I've been fired from a position in the past? Wendy Weber, President, Crandall Associates Inc. Almost everyone has been fired at one time in a professional career. Some can admit it; some never can. But many who admit to being fired say it ultimately contributed to success in their career in direct marketing.   Don't neglect these marketing basics Rick Doss, GM, InnerWorkings Most of us know the keys to direct marketing success are multifaceted and includes many — if not all — of the following techniques. Define the goals of your program with a clear and concise call to action. Create and scrub your list.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases DestinationMaternity.com Families E-mail Masterfile New e-mail list — DestinationMaternity.com Families E-mail Masterfile — Adrea Rubin Management — This file contains customers from Motherhood Maternity, A Pea in the Pod and Destination Maternity who have signed up for the Perks program. These families with children have elected to receive special offers, products and services that will help them as they start new families or expand their existing families.   Economist Expired Records New list — Economist Expired Records — Cornerstone Group of Companies — This file contains expired subscribers to one of the world's most authoritative and influential publications. Median age of readers is 45, with an average household net worth of $159,000. Fifty-four percent of prospects are senior business executives, 92% are college graduates, 54% have post graduate degrees and 90% are married.   ECost.com PIP New insert program — ECost.com PIP — TPB Media Services Ltd. — Inserts are placed into packages from eCOST.com, a multicategory online discount retailer new, close-out and recertified brand-name merchandise for consumers and small business buyers. Average age of buyers is 40 and their average household income is $85,000. Prospects on the file are 75% male and make an average purchase of $250.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manger ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: TiVo chooses RightNow for customer support revamp

July 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News TiVo chooses RightNow for customer support revamp Lauren Bell DVR company TiVo Inc. has named RightNow as its new CRM services provider in an effort to improve customer satisfaction and trim operational costs in its support center. TiVo has 3.2 million subscribers. RightNow is managing the support section of TiVo's Web site, which features FAQs, trouble-shooting, forums, chat and e-mail support and other services. Tivo previously handled CRM in-house.   Qdoba adds mobile to loyalty efforts Lauren Bell A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.   Compass Direct taps Regency for marketing international lists Lauren Bell Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.   CognitiveData acquires CMS Direct Chantal Todé Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.   Spotlight conversation: The evolution of CRM Dianna Dilworth Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.   Column Data is the foundation of organizations John Kirkland, president/COO, MLS Data Management Solutions The old saying "May you live in interesting times" has an unusually chilling ring to it these days. The end of 2008 through early 2009 has been one of the most challenging times marketers have faced in years.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.