iMedia Brand Summit: Ads from you personal network

July 12, 2011 | View online | Forward to a friend
	Brand Summit Updates September 11-14, 2011, Coronado, CA Insight Address: Consumers love a deal. It's the whole "insider" psychology – the feeling that they are receiving a special offer, thanks to their personal network. Hear the ins-and-outs from Mitch Spolan of Living Social, and the brands that are currently leveraging group couponing and time-based offers to drive brand awareness and increase sales. Private Screening: Questus research head and documentary filmmaker Jeff Rosenblum premieres key footage from "The Next Generation" bringing marketers, agencies, publishers, and technology partners together. October Breakthrough Summit Updates October 16-19, 2011, Las Vegas, NV Insight Address: Not a day goes by when a marketer or agency isn't pitched on the latest, greatest new advertising partner or solution. It can be exhausting staying ahead of the trends, and it's a challenge to separate the wheat from the chaff in the field of new technology startups. Join Leonard Brody, president of Clarity Digital, as start-ups pitch their services, and the audience weighs in. ad:tech New York November 8-10, 2011, Javits Center Marketing Masters: Join Tom Daly of The Coca-Cola Company (for mobile), Paul Kontonis of The Third Act, Digitas (for online video), Mike Yonker of Rockfish (for tablets), and other industry leaders as we take a deep-dive into the industry's most engaging topics, including social, search, affiliate, email, and ad networks, exchanges, and beyond. Event Coverage ARTICLES By Brian Monahan Mobile is dead: 5 marketing trends Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight. By Lucia Davis The secret weapon for better brand recall The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you. BLOGS By Lucia Davis Stop calling yourselves agents of change Bloggers can spot boilerplate text and poorly researched inquiries from a mile away. If you want to get on their good sides, avoid these common faux pas in your outreach.		Next Event Brand Summit September 11-14, 2011 Coronado, CA View agenda Upcoming Events Breakthrough Summit October 16-19, 2011 Las Vegas, Nevada  Summit info     Request invite Agency Summit December 4-7 Scottsdale, Arizona  Request invite Event Photos Adam Gordon, Vice President of Sales, US, MailOnline Orlando Reece, SVP, Sales, Grab Networks Jeannie Abraham, Sales Director, Seeking Alpha  View full gallery Videos Navigating in a world of gray Join us as we tackle new agency roles and discuss how to navigate in this world of gray. Presented by Shane Ankeney, Eric J. Grilly, Adam Lavelle, and Jack Meyers. Moderator: John Durham.
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