DMNews: Travel engine Kayak launches integrated campaign, Digby acquires Movaya

Please click here to view this message in your browser.

November 5, 2009 Check out DMNews on your smartphone  Today's News Kayak dives into TV and display campaign Dianna Dilworth Travel search engine Kayak debuted an integrated campaign this month in a move to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the travel brand decided to focus more on marketing than in the past.   RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media Dianna Dilworth RaceTrac Petroleum, which operates more than 525 retail gasoline convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.   Digby acquires mobile software firm Movaya Cara Wood Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of the deal were not disclosed. Stanley Wang, Movaya co-founder and CTO, has joined Digby as VP of engineering.   IAB challenges bill that could expand FTC's power Dianna Dilworth The Internet Advertising Bureau (IAB) is raising concerns about a new bill currently being considered in Congress that would potentially expand the power of the Federal Trade Commission (FTC).   SNL Kagan predicts robust growth for online radio revenues Carol Krol Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.   White Paper From the Print Edition Creative solutions from Supershoes.com, Rubbermaid, Inkubook Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Home Business 007 New list — Home Business 007 — American Name Services — This file contains people who have created and maintained a successful home business. It is 54% female.   Higher Standard Health New list — Higher Standard Health — Carney Direct Marketing — Description: This file contains buyers of HSH supplements as an alternative to dairy products. Their average income is $50,000.   Christmas Bulletin Program New insert program — Christmas Bulletin Program — List Process Direct — Advertisements are placed in the Christmas Bulletin Program, which will be distributed in Catholic churches on December 24 and December 25 in 10 states and the District of Columbia.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.