| News about digital retail commerce |  |
- What's in store at the Shop.org's 2012 Summit?
 | | | More than 4,000 attendees will soon head to Denver for the 2012 Shop.org Annual Summit. The Summit will take place Sept. 9-12 at the Colorado Convention Center.
The Summit will commence with a one-day Online Retail Boot Camp, where you'll learn the latest e-commerce best practices. In the EXPO Hall, you'll have access to more than 200 solution providers showcasing their products as well as a variety of roundtable and networking opportunities. The Summit also offers new creative and strategic programming sessions this year, hosted by RAMA, NRF's marketing division.
We'd like to offer Shop.org SmartBrief subscribers and Summit '12 attendees a sneak peak at how the Summit's topics relate to the latest news in digital commerce. If you like what you see and aren't a subscriber, sign up today for free! The Summit also offers a free mobile app for instant access to everything happening at the show, and new creative and strategic programming sessions this year hosted by RAMA.
Can't make the Summit this year? Follow all the action on Twitter with hashtag #shoporg12.     
| Customer Experience & Conversion |  |  | | - Sernovitz: 3 examples of great word-of-mouth marketing
New York Times bestselling author Andy Sernovitz will speak at the Digital Retail Boot Camp portion of Shop.org's upcoming summit. Sernovitz is famous for his word-of-mouth marketing strategies, but recently told Shop.com that word-of-mouth isn't just about strategy. "It's a fundamental philosophy" that values what customers say as a "more powerful and sustainable" way to spread your message than any traditional ad campaign, he said. Shop.org Blog (7/6) - How up-to-date is your digital game plan? The 2012 Shop.org Annual Summit will kick off with its Online Retail Boot Camp, a day-long event designed for e-commerce newcomers and veterans alike. You'll learn the latest in word-of-mouth marketing, optimizing your paid search dollars, e-mail marketing best practices and more.
- For mobile conversions, don't confuse data with analysis
E-commerce vendor Monetate recently reported a significantly lower conversion rate among mobile users compared with conversion rates for PC and tablet users. But lower rates don't necessarily mean mobile users are making fewer buys, says digital commerce expert Evan Schuman. More likely, it means that consumers are perusing their smartphones "in places where payment card -- and address -- typing may not be optimal," and making actual buys later. StorefrontBacktalk (8/22) | Omnichannel & Multichannel Retail | | | | - E-commerce 2.0: How to succeed in the 2nd generation
Fifteen years after the first wave of companies such as Amazon took the e-commerce industry mainstream, a second generation has emerged -- and they've learned to play by different rules, says startup expert Will Hsu. Among the new fundamentals are building supply chain competencies early, using retail alongside online retail, and planning customer acquisition and retention strategies before you go live. Forbes (8/23) - Infographic: The rise of smartphone-based e-commerce
Smartphone traffic on major e-commerce sites has "more than doubled in just one year," according to a recent report by marketing technology business Monetate. This infographic visualizes the report's data on mobile commerce, including competition between the iPhone and Android, and makes clear that mobile commerce is only going up. Mashable (8/22)  | |  | | | How to Convert Non-Responding Shoppers to Loyal Customers through Personalization
In the sixth installment of Certona's Personalization Metrics series, readers can learn: the value of those who respond to site recommendations, how to enhance the shopping experience and test strategies to help increase the percentage of your most valuable customer segment. DOWNLOAD NOW | |  | |  |
| Digital Marketing | | | | - 4 easy-to-fix online marketing mistakes
In the fast-changing e-commerce world, online marketers struggling to keep up might find themselves making some common mistakes, which are also easy to correct, according to several industry experts. Speakers from Shop.org's upcoming Boot Camp share their fixes for correcting ad copy that doesn't work, insufficient analysis, poorly designed site navigation and limited access to data. Shop.org Blog (8/22) - The Doctors Are In at the 2012 Shop.org Annual Summit: Need a diagnosis? Register to get one-on-one help from an industry consultant with your conversion rates, website design, digital marketing strategy or anything else you have questions about. Sign up early!
- The most common mistake that e-commerce leaders make
 The major issues e-commerce businesses currently face include a lack of leaders with the "mix of new and old skills [needed] to run large digital commerce companies" and consumers' rising demand for corporate transparency, according to Michael Zeisser, Liberty Media senior vice president and Shop.org Summit keynote speaker. The No. 1 mistake made by e-commerce leaders? Taking their users for granted, according to Zeisser. Shop.org Blog (6/7) - Crocs' CMO talks brand development, engagement
This year marks Crocs' 10th year in the business, and in that time the company has grown into a global business worth more than $1 billion. Crocs' chief marketing officer, Andrew Davison, talks about how the shoe company's identification of the target customer and its significant brand awareness helped Crocs grow into what it is today, and how the company will continue developing innovative products and driving brand engagement in the future. Retail's BIG Blog (8/29) | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for fashionarchive@gmail.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, September 04, 2012
- Friday, August 31, 2012
- Thursday, August 30, 2012
- Wednesday, August 29, 2012
- Tuesday, August 28, 2012
| | | Lead Editor: Megan Conniff
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