Friday, January 30, 2009

DMNews: WPP, Omniture form strategic partnership

January 30, 2009

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Today's News


WPP, Omniture form strategic partnership

Chantal Todé January 29, 2009

With an eye toward providing clients with more effective insights across digital and traditional media channels, media holding company WPP Group and Web analytics solutions provider Omniture have entered a strategic partnership.
 

Index: Significant drop in list rental prices

Bryan Yurcan January 29, 2009

There was a significant decline in the rental prices of lists for most major categories, according to the Worldata Winter 2008 list price index.
 

GSI, Innotrac deal is off

Chantal Todé January 29, 2009

E-commerce and multichannel solutions provider GSI Commerce Inc. and e-commerce fulfillment and customer care services provider Innotrac Corp. have agreed to terminate their previously announced merger agreement because of current prevailing market valuations.
 

Reader's Digest Association to cut work force

Nancy Kearney January 29, 2009

Reader's Digest Association plans to trim about 280 positions, or about 8% of its 3,500 member work force, and also will implement unpaid time off for remaining employees.
 

Nike Women debuts integrated campaign in Asia Pacific region

Dianna Dilworth January 29, 2009

Nike Women has launched a new integrated campaign in the Asia Pacific region. The campaign, called "Be Transformed," was created in conjunction with digital agency AKQA San Francisco, Nike's AOR for the Asia Pacific region.
 

Pup-Peroni reaches out to dog owners

Lauren Bell January 29, 2009

Del Monte's Pup-Peroni dog snack has launched a new, multichannel campaign with agency Draftfcb.
 

Environment-friendly consumers list now available

January 29, 2009

Infinite Media has introduced the Eco Friendly Consumers - Hybrid Purchasers list to the market. This list is composed of environment-conscious individuals who plan to buy a hybrid vehicle in the near future.
 

In This Week's Print Edition

Making strong connections

Lauren Bell January 26, 2009

Engauge's Crawford explains how she brings things together for her agency
 

Today's lists and databases

Insurance Companies of America Professionals Mailing List

January 30, 2009

New Selects - Insurance Companies of America Professionals Mailing List - Acton International Ltd. - Description: This file contains executives and professionals in the insurance industry.
 

Allen Brothers - The Great Steakhouse Steaks

January 30, 2009

New List - Allen Brothers - The Great Steakhouse Steaks - Estee Marketing Group - Description: This file contains customers of Allen Brothers, which provides fine meats through catalogs.
 

Business Professionals and Executives Masterfile

January 30, 2009

New List - Business Professionals and Executives Masterfile - V12 Group - Description: This file contains top-level executives and professionals from a variety of fields.
 

America's Businesses Financial Group Life Insurance

January 30, 2009

New List - America's Businesses Financial Group Life Insurance - The Services Group - Description: This file contains people who have bought individual life insurance.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.


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Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable

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Seeking Submissions for 2009 Essential Guide to Search Marketing

The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read.

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