DMNews: JCPenney boosts mobile efforts in back-to-school campaign

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July 16, 2010 Check out DMNews on your smartphone Advertisement Valassis' Targeting applies rocket science to find and reach your best prospects. Know before you go. View demo to see how Valassis' proprietary system works to improve the effectiveness of your ad spend. IMO (Integrated Media Optimization) rapidly calculates an unfathomable amount of data so you can analyze local markets, compare media plans and make an informed decision. Today's News JCPenney boosts mobile efforts for 2010 back-to-school campaign Shahnaz Mahmud JCPenney has ramped up its mobile efforts for its 2010 back-to-school campaign.   Fictional site for Microsoft's developer push Rose Gordon Microsoft quietly launched an unbranded website last month, working with its direct marketing agency-of-record, Wunderman, that aims to generate awareness for Microsoft Office 2010 and SharePoint 2010 without ever mentioning them.   Sassy selects Crossbow as direct/social AOR Kevin McKeefery Sassy Inc., makers of infant toys and other products, has named Crossbow Group its agency of record for direct marketing and social media.   NextMark releases Children's Books Buyers list to market NextMark releases Children's Books Buyers list to market   From the print edition Fight DRTV fatigue with creative tweaks Ira Teinowitz By implementing seasonal, competitive and promotional changes, the overall theme can be preserved — and the life of the ad extended   Segmenting tweens/teens Jennifer Mann Teens control billions in buying power, creating an audience for marketers   Today's lists and databases Companion Health Mall Buyers on the Companion Health Mall list are all health conscious individuals that are looking to get away from doctors prescriptions to cure their ills.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
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