DMNews: FedEx expanding India operations

November 21, 2008 Advertisement Today's News FedEx expanding India operations Bryan Yurcan November 20, 2008 Federal Express Services is looking to expand its operations in India as it and other shippers battle tough global economic conditions.   T-Mobile and Yahoo team up for mobile search partnership Dianna Dilworth November 20, 2008 T-Mobile USA and Yahoo have partnered for a mobile search deal. As of today, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service.This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads.   Time Inc. kills Cottage Living Lauren Bell November 20, 2008 Time Inc. has stopped publishing its Cottage Living magazine. The November/December issue, on newsstands now, is its last.   Adconion aquires KTV Digital, creates RedLever Mary Elizabeth Hurn November 20, 2008 Global audience and content network Adconian Media Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together the companies will form their own content development and syndication arm to be called RedLever.   PCMag to move online Nancy Kearney November 20, 2008 PC Magazine will go all digital beginning in February. Parent company Ziff Davis Media called the move the "final step in an evolutionary process." It also announced that the PCMag Network will be renamed PCMag Digital Network with PCMag.com as its lead property.   Golf equipment buyers list now available November 20, 2008 American List Council has introduced the Golfsmith Corporate Enhanced Masterfile to the market. This list is comprised of people who have received Golfsmith International, a direct marketer and retailer of golf equipment.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative solutions from Red Roof Inn, Kreg Tool and American Airlines November 17, 2008 Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away members.   Advertisers shouldn't fear tuning back in to linear television Sara Holoubek November 17, 2008 Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer watches more linear television per week than ever. What is up for debate, however, is the future of linear television advertising.   Today's lists and databases FarmTek November 21, 2008 New List - FarmTek - Chilcutt Direct Marketing - Description: This file contains people searching for horticulture, agriculture, greenhouse and garden building sup­plies and items.   America's Timeshare Owners November 21, 2008 New List - America's Timeshare Owners - Dunhill International List Co. - Description: This file contains timeshare owners who have devoted time and money to travel-related offers.   MortgageMarketingGenius.com November 21, 2008 New List - MortgageMarketingGenius.com - Impulse Media - Description: This file contains respon­sive mortgage brokers, loan officers and small brokerage firm owners who have bought information on how to make money in the mortgage business.   Advantage Financial Services Responders November 21, 2008 New Management - Advantage Financial Services Responders - DirectInnovations Inc. - Description: This file contains indi­viduals who are looking for quick loans, automobile loans or pay-as-you-go credit cards.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Social media shares the spotlight in larger campaigns It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.

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