DMNews' SearchBuzz: From Web artifacts to living repositories

October 21, 2008 Latest developments in search marketing, from the editors of DMNews: Feature From Web artifacts to living repositories Sara Holoubek October 20, 2008 For all of the Web's advancements, the content it houses is still a snapshot in time. For the most part, these written words, images and video are no different than messages carved in stone. Once posted, they serve as a historical record of the past, and frequently searchers need to piece together multiple Web artifacts to understand the correlation between people, places and time.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Digital marketers' goal should be display/search integration Sara Holoubek October 20, 2008 The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for broker­ing the truce.   Google has profitable Q3 Mary Elizabeth Hurn October 16, 2008 Google this afternoon released its Q3 earnings during a conference call with investors. This quarter, which ended September 30, the leader in search market share made $1.35 billion or $4.24 per share. This represents a 26% increase from this point last year when the company made $1.07 billion, or $3.38 per share.   Omniture acquires Mercado's site search and merchandising business David Ward October 15, 2008 Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.   Column There's more to search than just Google Blake Suggs, account director, Range Online Media October 20, 2008 It's no secret that the words "search" and "Google" have become synonymous in many peoples' minds. Frankly, I find this is a bit disturbing. Sure, Google has the biggest audience, and yes, its interface is arguably the most streamlined and intuitive. But just because Google maintains a significantly larger market share and might be a bit easier for users than the other engines does not mean it's the best at everything — which is why I'm interested in what everyone else is doing better than Google.   The DMNews Essential Guide to Search Engine Marketing What is search's role in direct marketing campaigns? Andrew Lovasz, search marketing director, Moxie Interactive October 20, 2008 The marketing role of search is to capture prospective customers who actively seek information in three generally applicable groups: brand, product and category information. Prospective consumers are searching for information at various stages of their conversion process.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.

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DMNews: Parent Co. reviewing alternatives for non-core assets

October 21, 2008 Advertisement Is your success limited by free web analytics? Your free web analytics solution has supported you this far and is a good place to start. But, there comes a time when you need look at the right metrics to support your goals - not just the metrics that are available. To find the right analytics partner, you must ask the right questions. Get the answers you need: Download the NEW White Paper Today's News The Parent Company reviewing strategic alternatives for non-core assets Chantal Todé October 20, 2008 The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited inquiries from third parties interested in certain non-core assets of the company. "It is our intention to continue to pursue our goal of optimizing our efficient e-commerce and e-content business model," said Todd Edebohls, the recently appointed chairman of the board at The Parent Company, in a statement.   Time Warner Cable launches avatar video campaign Mary Elizabeth Hurn October 20, 2008 Time Warner Cable (TWC) has launched a new viral video promotion and application called "Fame Star! The Online Biopic You Control." Developed by Ogilvy New York and powered by avatar provider Oddcast, users can visit myfamestar.com to create their own celebrity news videos.   ETrigue Corp. launches eTrigue 3.0 Jonathan Mack October 20, 2008 ETrigue Corp. released eTrigue 3.0 today. The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects.   Niche Media restructures to balance growth plans Lauren Bell October 20, 2008 Niche Media has a completed a restructuring, which includes the creation of two new executive roles, frequency increases for four of its luxury magazines and some layoffs and consolidations.   City Scoops readers available October 20, 2008 Leon Henry Inc. has introduced the City Scoops Magazine Ride-Along list to the market. This is an insert program for City Scoops magazine, which is mailed nine times a year to 600,000 homes in Manhattan.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Channel surf October 18, 2008 QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.   Cautious optimism at DMA08 Lauren Bell, Mary Elizabeth Hurn, Cara Wood October 20, 2008 The Direct Marketing Association's annual conference took place last week in Las Vegas, with a general tenor of cau­tious optimism on the show floor and in conference speaker rooms. While the DMA declined to share exact attendance figures, it had expected 550 companies to exhibit.   Today's lists and databases Bluewater Cruise Passengers October 21, 2008 New Selects - Bluewater Cruise Passengers - List Connection Inc. - Description: This file contains vacation­ers who have enjoyed cruises to various exotic locations. They are 60% male and have an average income of $40,000.   American Platinum October 21, 2008 New List - American Platinum — Gold and Platinum Credit Card Holders - Lighthouse List Co. - Description: This file contains individu­als who have gold and/or platinum credit card status.   Comic Buyers Guide October 21, 2008 New List - Comic Buyers Guide - MeritDirect - Description: This file contains subscrib­ers to the monthly magazine Comic Buy­ers Guide.   New Jersey Monthly October 21, 2008 New List - New Jersey Monthly - Walter Karl - Description: This file contains subscrib­ers to New Jersey Monthly, which covers entertainment, fashion, travel, home and garden, politics, business, current events, communities and personalities in the Garden State.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
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