For all of the Web's advancements, the content it houses is still a snapshot in time. For the most part, these written words, images and video are no different than messages carved in stone. Once posted, they serve as a historical record of the past, and frequently searchers need to piece together multiple Web artifacts to understand the correlation between people, places and time.
The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for brokering the truce.
Google this afternoon released its Q3 earnings during a conference call with investors. This quarter, which ended September 30, the leader in search market share made $1.35 billion or $4.24 per share. This represents a 26% increase from this point last year when the company made $1.07 billion, or $3.38 per share.
Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.
Blake Suggs, account director, Range Online Media October 20, 2008
It's no secret that the words "search" and "Google" have become synonymous in many peoples' minds. Frankly, I find this is a bit disturbing. Sure, Google has the biggest audience, and yes, its interface is arguably the most streamlined and intuitive. But just because Google maintains a significantly larger market share and might be a bit easier for users than the other engines does not mean it's the best at everything — which is why I'm interested in what everyone else is doing better than Google.
The DMNews Essential Guide to Search Engine Marketing
Andrew Lovasz, search marketing director, Moxie Interactive October 20, 2008
The marketing role of search is to capture prospective customers who actively seek information in three generally applicable groups: brand, product and category information. Prospective consumers are searching for information at various stages of their conversion process.
No comments:
Post a Comment