DMNews: Discovery to use TRA's single-source database

November 17, 2008 Today's News Discovery to use TRA's single-source database Lauren Bell November 14, 2008 Discovery Communications, the parent company of Discovery Channel and TLC, has signed on as a client of TRA's Media TRAnalytics 370,000-household, single-source database. The database, introduced in February, matches second-by-second information from home set-top boxes to actual product purchases at the household level.   Valpak, Microsoft team up for coupons on results pages Bryan Yurcan November 14, 2008 In a new joint effort, Valpak Direct Marketing Systems Inc. and Microsoft Live Search have launched a partnership designed to connect advertisers' Valpak coupons with end users.   Search engine OneRiot launches Mary Elizabeth Hurn November 13, 2008 OneRiot, a social search engine that prioritizes results based on current real-time popularity among Web users, has launched. OneRiot previously operated under the "Me.dium" brand name.   FT ups digital efforts Lauren Bell November 14, 2008 The Financial Times relaunched its Web site on Monday, fresh on the heels of an October jump in Web traffic and print circulation numbers. FT.com, reworked for the first time in six years, now features five updated homepages, including a new Middle East edition. The new site also showcases a homepage "Top 10" list of stories hand-picked by editors, market data, portfolio tools, RSS feeds and keyword alerts.   Measurement, analytics tools must keep up with media Cara Wood November 16, 2008 As the latest in a series of steps that has changed the use of video and long-form footage online, Google opened YouTube up to search ads last week, allowing advertisers to tie their com­mercials to specific words entered into YouTube's search box.   Yoga enthusiasts list available November 14, 2008 ListBargains has introduced the Conscious Consumers Yoga Enthusiasts at E-mail list to the market. This list is comprised of enthusiasts who are interested in health, relaxation, meditation, the environment and natural healing alternatives.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Loyalty programs work as one Lauren Bell November 17, 2008 Lodging conglomerate InterContinental Hotels Group (IHG) has become the first hotel to join the Global Points Exchange (GPX) on Points.com. GPX, which has been operating in beta for a few months, allows users to set values on their earned rewards points and miles from a variety of loyalty programs, and then trade them for points accrued by other GPX members.   Service loss may not affect DHL proposal Bryan Yurcan November 17, 2008 The announcement by Deutsche Post World Net, parent company of DHL Express, that it will discontinue its US-only air and ground services, resulting in the loss of 9,500 jobs, will likely not kill a proposed vendor con­tract with UPS.   Today's lists and databases ComputerGear November 17, 2008 New List - ComputerGear - The Millard Group - Description: This file contains individuals who have received ComputerGear, a col­lection of technological gifts and gadgets for enthusiastic computer users.   Paravol Male Libido Amplifier November 17, 2008 New List - Paravol Male Libido Amplifier - Macromark Inc. - Description: This file contains people who have ordered Paravol, a supplement that aims to improve sexual performance.   Fire Fighter Industry Executives (CBR) November 17, 2008 New List - Fire Fighter Industry Executives (CBR) - Aggressive List Management - Description: This file contains mid- and top-level executives in the firefighting and fire protection industries.   Hospitals November 17, 2008 New Selects - Hospitals - Medical Marketing Service Inc. - Description: This file contains hospitals located in the United States.   Classified Michael Thomas Association, LLC As part of our expansion programmer's, Michael Thomas Association LLC is looking for part time Work from home account managers, accountants, payment representatives, sales representatives and book keeper are needed. It pays $3000-$4000 a month plus benefits and takes only little of your time. Please contact us for more details. Requirements - * Should be a computer Literate. * 2-3 hours access to the internet weekly. * Must be 20 yrs and above of age * Must be Efficient and Dedicated If you are interested and need more information, please send your resumes to: michaeltllc@gmail.com No going back, so think before emailing us about the Job. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Do's and Don'ts: Managing your e-mail reputation In e-mail marketing, reputation is everything. Our experts examine the ways in which e-mail marketers can manage their reputation. Click here to read. 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