DMNews: Sony joins with Awareness for new social network effort

February 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Sony joins with Awareness for new social network effort Dianna Dilworth February 02, 2009 Sony has expanded its corporate blog to debut a new social networking platform for customers looking to connect around its products. The social network comes out of the brand's desire to engage its customers on a social level beyond just having social pages on third party networks.   Amazon has favorable Q4 Bryan Yurcan January 30, 2009 Amazon.com's net sales for the fourth quarter of 2008 increased 18% to $6.7 billion, compared with $5.67 billion in the same period last year. Excluding the $320 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales would have grown 24% compared with fourth quarter 2007, the company said.   Baltimore Examiner to fold Lauren Bell January 30, 2009 After several months on the block without finding a buyer, the Baltimore Examiner, a free daily, will cease publication on February 15.   Thanks Again, MetroSplash team for fuel rewards Lauren Bell January 30, 2009 The Thanks Again loyalty network has partnered with MetroSplash Systems Group to offer free gas rewards to members.   Roots of DM know no bounds Cara Wood February 02, 2009 Last week, I left behind New York's cold weather to enjoy the tropical temperatures of an island off the coast of Central America. While I missed out on some scarf and glove wearing, I did not suffer for lack of good direct marketing examples.   Health supplement buyers list now available January 30, 2009 Macromark, Inc. has introduced the Ultra Lean Green Diet and Health Supplement Buyers list to the market. This list is composed of individuals who have responded to online ads and have bought natural supplement to help them lose weight.   In This Week's Print Edition DM hiring softens in early 2009 January 02, 2009 Direct marketers are expecting more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report, which is based on a recent study by the Direct Marketing Asso­ciation and Bernhart Associates Executive Search LLC.   NARC board expands, adding voices for direct Chantal Todé February 02, 2009 For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding leaders from three leading direct marketing orga­nizations: Julie Coons, president and CEO of the Electronic Retail­ing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association; and Randall Rothenberg, president and CEO of the Interactive Adver­tising Bureau (IAB).   Today's lists and databases American Household Database February 02, 2009 New Selects - American Household Database - J.F. Direct Marketing - Description: This file contains households with and without phones across America.   Lipozene Diet Buyers February 02, 2009 New List - Lipozene Diet Buyers - Macromark Inc. - Description: This file contains people who have bought the weight loss supplement Lipozene which is exclusively sold through TV advertisements.   Baby Boomers Club February 02, 2009 New List - Baby Boomers Club - Contributors - The List Experts - Description: This file contains baby boomers who have donated to various charitable organizations.   Political Donors from Listopedia Consortium February 02, 2009 New List - Political Donors from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who have donated to various local, state, and Federal political organizations.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2 ACT NOW & SAVE $100 March 19, 2009 in New York, NY   Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read.  FREE WHITEPAPERS View More Research

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