| | | | PhD Targeting & 1st Grade Metrics: the Online Media Paradox | | | By Steve Latham A big gap exists between how data is being used to find audiences and measure performance. Here are 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry.Online advertising has become... | Why Living Social Will Crash & Burn | | | By Daniel Flamberg National advertisers are extremely skeptical about daily deals. They abhor the 50/50 split, they doubt the targeting capabilities and they are convinced that deal shoppers either dont return or wont ever again pay full price.But the real reason... | | | Advertisement | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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