DMNews: Postal Service narrows list of possible branch consolidations

September 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Postal Service narrows list of possible branch consolidations Frank Washkuch September 03, 2009 With a month before it is set to begin branch-consolidation proceedings, the US Postal Service has narrowed the number of offices it may close to 413. The potential closures is an effort to cut costs at a time when the impact of dwindling mail volumes is exacerbated by the recession. The USPS has predicted that this year's mail volume will be as many as 20 billion pieces smaller than last year's.   AmEx takes a swing at mobile for the US Open Dianna Dilworth September 03, 2009 American Express (AmEx) is engaging customers and fans at the US Open, which opened this week, via interactive tennis-themed experiences both online and at the event. For its 16th year as a sponsor, the company is running mobile tennis games at the tournament. It also is sponsoring an iPhone app and USOpen.org.   WWF integrated campaign urges action on climate change Mary Elizabeth Hurn September 03, 2009 World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.   901 Silver Tequila launches interactive contest Mary Elizabeth Hurn September 03, 2009 901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.   Dunn Data releases new age music buyers list to market September 03, 2009 Dunn Data has introduced the Astral Sounds New Age Music Buyers list to the market. This file contains buyers of a new age music album meant to aid relaxation.   From the Print Edition Online marketing gets the business Nathan Golia Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.   Do oversize postcards add value to mailings? The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are they worth it? Two experts examine options.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Entrepreneur Subscribers at Email Address New e-mail list — Entrepreneur Subscribers at Email Address — ALC — This file contains subscribers to Entrepreneur magazine. These professionals have opted in to receive e-mail communications from select marketing partners. Nearly all have shopped online in the past six months.   USA Professional Licensed Database New list — USA Professional Licensed Database — Stanford Direct — This file contains licensed professionals. Its information, including names, addresses and license numbers, is sourced from the various state licensing boards across the US.   Entrepreneurial Business Owners and Managers from Crosslists, Cross & Co. New list — Entrepreneurial Business Owners and Managers from Crosslists, Cross & Co. — Crosslists, Cross & Co. — This file contains entrepreneurs of brand new businesses who have sole proprietorship of their startup companies. Suggested usage includes office supplies and furnishings, computers, technology, communications, marketing materials, software, corporate credit cards, printing, insurance and seminars.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

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