DMNews' SearchBuzz: Downturn accelerates search innovations

December 2, 2008 Latest developments in search marketing, from the editors of DMNews: Feature Downturn accelerates search innovations Sara Holoubek December 01, 2008 There's nothing like downturn to spur innovation. A rash of new product and feature updates have recently been flung upon the search marketing industry, some better than others   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com UK's Virgin Media mobile portal chooses Yahoo's OneSearch Mary Elizabeth Hurn December 01, 2008 Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.   AT&T realigns business units Dianna Dilworth December 01, 2008 AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels. Under the new alignment, AT&T's Advertising & Publishing business unit has been renamed AT&T Advertising Solutions and is responsible for all AT&T advertising sales.   Google, Yahoo still top, says Nielsen Mary Elizabeth Hurn November 25, 2008 Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.   Google, P&G swapping employees Jonathan Mack November 21, 2008 Google and Procter & Gamble (P&G) have been swapping employees since earlier this year in an effort to foster creativity and establish a mutual relationship. Since January, about 24 employees from Google and P&G have been sitting in on each other's business meetings while brainstorming and offering outsider opinions and ideas.   Rich opportunities in niche media December 01, 2008 Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.   Column Deadly links and why they matter to your SEO efforts David Erickson, director of e-strategy, Tunheim Partners December 01, 2008 Can links that point to your Web site harm your ranking in search engines? The short answer is yes. Links are a major factor by which search engines like Google list your site on results pages, for good or ill.   The DMNews Essential Guide to Search Engine Marketing Optimization strategies for complex search campaigns Roger Barnette, founder and president, SearchIgnite December 01, 2008 As budgets and keyword lists grow — with multiple optimiza­tion goals — the complexities of managing paid search across multiple engines grow as well. Paid search can be daunting, but it doesn't have to be.

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DMNews: Charming Shoppes to discontinue Lane Bryant catalog

December 2, 2008 Advertisement Today's News Charming Shoppes to discontinue Lane Bryant catalog Chantal Todé December 01, 2008 Charming Shoppes Inc. said recently that it will discontinue the Lane Bryant Woman catalog by the end of the first quarter of fiscal year 2010 so that it can focus on its core retail brands: Lane Bryant, Fashion Bug and Catherines. In addition, the company will close as many as 100 stores, in addition to the 150 store closings announced earlier this year.   Celeb weeklies squeezed Lauren Bell December 01, 2008 Bauer Publishing Group has joined the ranks of magazines making cuts this season, dropping the rate bases at both its weekly celebrity magazines and cutting staff at Life and Style. As of January 2009, In Touch, which currently boasts a circulation of 1 million, will see its rate base reduced by 20%, to 800,000, and Life and Style will drop its weekly rate base 27%, from 550,000 to 400,000.   Virgin Media's UK mobile portal chooses Yahoo's OneSearch Mary Elizabeth Hurn December 01, 2008 Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.   Mercent launches catalog software Bryan Yurcan December 01, 2008 Mercent, a provider of online marketing technology and services for retail merchants, has announced the launch of catalog merchandising and order integration software for high-volume eBay sellers, integrated directly with eBay Large Merchant Services, a new set of applications on the eBay platform currently in public beta.   Art and antique collectors list available December 01, 2008 American List Counsel has introduced the Wealth Window — Art & Antique Collectors list to the market. This list is comprised of people who seek to purchase luxury art and antique items.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Building movie buzz online Bryan Yurcan December 01, 2008 Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.   Rich opportunities in niche media December 01, 2008 Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.   Today's lists and databases IPhone Life December 02, 2008 New List - IPhone Life - Worldata - Description: This file contains subscrib­ers to iPhone Life, a publication devoted to the latest news and information re­garding iPhones and other Mac products.   St. Labre Indian School December 02, 2008 New List - St. Labre Indian School — Active Rental File - Mary Elizabeth Granger & Associates Inc. - Description: This file contains donors interested in charitable, religions, veterans, children's appeals, animal welfare, environmental and wildlife, arts and cultural offers.   AmeriStyle - New Credit Card Owners December 02, 2008 New List - AmeriStyle - New Credit Card Owners - Lighthouse List Company - Description: This file contains individuals who have requested a new credit or debit card.   Stanford Direct Nurses December 02, 2008 New Management - Stanford Direct Nurses - Stanford Direct, Inc. - Description: This file contains business and home addresses for US nurses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Looking ahead: The deal with digital Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read.  DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.