There's nothing like downturn to spur innovation. A rash of new product and feature updates have recently been flung upon the search marketing industry, some better than others
AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels. Under the new alignment, AT&T's Advertising & Publishing business unit has been renamed AT&T Advertising Solutions and is responsible for all AT&T advertising sales.
Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.
Google and Procter & Gamble (P&G) have been swapping employees since earlier this year in an effort to foster creativity and establish a mutual relationship. Since January, about 24 employees from Google and P&G have been sitting in on each other's business meetings while brainstorming and offering outsider opinions and ideas.
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts share their opinions.
David Erickson, director of e-strategy, Tunheim Partners December 01, 2008
Can links that point to your Web site harm your ranking in search engines? The short answer is yes. Links are a major factor by which search engines like Google list your site on results pages, for good or ill.
The DMNews Essential Guide to Search Engine Marketing
Roger Barnette, founder and president, SearchIgnite December 01, 2008
As budgets and keyword lists grow — with multiple optimization goals — the complexities of managing paid search across multiple engines grow as well. Paid search can be daunting, but it doesn't have to be.
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