DMNews: New technology at heart of Ford integrated campaign for 2011 Edge

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September 10, 2010 Check out DMNews on your smartphone Advertisement Increase Web Site Traffic Display the VeriSign Trust™ Seal near your link in search results to help you stand out from the competition and help increase traffic to your site. Learn more Today's News New technology at heart of Ford integrated campaign for 2011 Edge Ryan Chatelain Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.   SyFy to use Shazam for mobile consumer interaction, sweepstakes Shahnaz Mahmud NBC Universal's SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming season finales of 'Eureka' and 'Warehouse 13.' The initiative includes a sweepstakes component, which will also launch September 10.   Eagle List Company releases Gingrich donors file Eagle List Company has released the Newt Gingrich Conservative Donors file to the market.   From the print edition Roundtable: Sharpen your e-commerce strategy A conversation on connecting better with your customer through data and integration   Pitch product claims wisely Ryan Chatelain Marketers undergo scrutiny in wellness category as health benefits raise doubt   From DMNews' Direct Line Blog 10 startups win PepsiCo support Frank Washkuch PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases American Home Product Buyers - List Services Corporation American Home Product Buyers - List Services Corporation - This file contains enthusiastic and driven consumers that are buyers of a variety of home products marketed through television.

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