DMNews: Vibe Media Group to shut down

July 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Vibe Media Group to shut down Lauren Bell June 30, 2009 Vibe Media Group (VMG), parent company of Vibe and the newly launched The Most Mag, will shutdown at 8pm tonight, June 30. All properties, including its Web sites, will be discontinued. Vibe, the flagship magazine, had a total paid and verified circulation 817,825 as of December 31 — a slight drop from a high of 879,072 in 2007. Per MRI, Vibe's readership was split evenly between men and women, and median reader age was around 29.   New Smokey Bear PSAs target young adults Lauren Bell June 30, 2009 The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch a new round of PSAs featuring Smokey Bear. The campaign, which includes a redesigned Smokey Web site and enhanced social media presence, debuts this week.   Interactive and digital claim most M&A activity in Q2 2009 Cara Wood June 30, 2009 Investment bank Petsky Prunier released a trend report highlighting M&A and investment activity in the second quarter of 2009. It reveals continued slowdown for marketing, information and digital media investment volume and value. Bright spots in interactive and digital advertising were driven primarily by venture capital and corporate investments in social media, online video, mobile marketing and software-as-a-service e-mail marketing.   Marquette Group chooses Microsoft Dynamics CRM to support growth Lauren Bell June 30, 2009 Marquette Group, a direct marketing and advertising company, has replaced its SalesLogix CRM system with Microsoft Dynamics CRM. The Microsoft Dynamics CRM system, which will be fully up and running by the end of September, was chosen following a lengthy evaluation of multiple systems, including the incumbent.   Aspen Marketing adds local targeting to automotive e-mail campaigns Dianna Dilworth June 30, 2009 As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way.   New cell phone list available June 30, 2009 List Service Direct has introduced the Cell Phone Database. The file contains cell phone owners who have opted in for third-party offers.   In This Week's Print Edition Engagement metrics evolve beyond CTR along with Web display ad technologies Nathan Golia The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."   5 must-haves for your e-commerce site Sharon Goldman As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:   Web Weekly Dos and Don'ts of building a successful e-mail database A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.   more » Today's lists and databases Great American Products Cardio Health Buyers New management — Great American Products Cardio Health Buyers — Macromark — This file contains an audience with an average age over 50 that has responded to a package insert offer, a space ad, radio, direct mail or TV commercial which directed the consumer to call an 800 number to purchase a cardio health supplement.   DirectSelect International Business Masterfile New list — DirectSelect International Business Masterfile — Estee Marketing Group — This file contains people who live in 75 countries and work in such industries as manufacturing, retail, food services, farming, air transportation, computer/electronics, automotive, and many more. Suggested usage includes industry-related newsletters and publications as well as credit offers, industry related supplies, investment and insurance offers. This file is 85% male.   Crain's Chicago Business Email New e-mail list — Crain's Chicago Business Email — MeritDirect — This file contains Chicago-area business leaders and executives. They are also affluent consumers.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Design Kitchen's director of user experience Kathy Beymer explains the inspiration behind Craftsman's Garage of Knowledge site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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