 | iMoms Summit Updates May 1-4, 2011, Amelia Island, Florida  | Master Class: "Mom-sumers" come in a variety of technographic flavors, uniquely defined by their mom status, generational experiences, and daily lives. Find out how a good marketer can make deeper connections by leveraging the latest tech-enabled behaviors, content, and platforms impacting the mom demographic. Lori Schwartz, Chief Technology Catalyst NA, McCann Worldgroup will provide some special insights to help you plan for where tomorrow's tech-moms are headed. | | | | Master Class: Busy moms use digital media in different ways throughout the day to carve out a slice of "me time." In this session, Jessica Jensen, VP of Shine and Women's Lifestyles at Yahoo, will examine how marketers can leverage this understanding to connect with moms at the right time, in the right way. Jessica will also offer her perspective on how the tablet/computer is radically changing the way moms will consume media and marketing messages. | | |  | | | Agency Summit Updates May 21-25, 2011, Bonita Springs, Florida | Keynote Discussion: In a world where agencies have taken on the role of publishers, brands have become content syndicators and curators, and vendors like Comcast are selling traditional marketing services. Navigating the expanse of gray space is no easy task. Join us in analyzing this changing landscape with thought leaders from Comcast, iCrossing, Catalyst SF, and Initiative U.S. | | | | Keynote: Anyone who has ever enjoyed a funny YouTube video would agree that ideal forms of humor can help create engaging, memorable, and influential media. As Mitch Earleywine, Ph.D., SUNY Albany contends, with humor it's a matter of style, type, audience, and pertinence that makes the difference between success and failure. Mitch's session will detail the styles of humor most conducive to building relationships and enhancing persuasion. He will also explore how we can exploit this resource to stand out among the crowd. | | | | | | ad:tech San Francisco April 11-13, 2011, Moscone West | | Event Coverage | ARTICLES | By Lori Luechtefeld The new innovation: 6 crowdsourcing best practices
Your brand is whatever your customers say it is. Learn how to broaden your ideation process to incorporate the wisdom of the crowds. | | By Lori Luechtefeld The most underestimated social media asset
Your employees are the most valuable assets your brand has in forging social media connections. Learn how to inspire and enable your workforce. | | BLOGS | By Peter Platt Inspired
Over the last few years I've attended every Breakthrough summit and they seem to just keep getting better. This year's theme was focused on the future of media and technology, and we had... | | | | | Upcoming Events | | Event Photos | | Videos  The power of brand relationships
Learn how the influence of non-conscious decision-making on brand relationships is of critical importance to digital marketers. | | |
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