DMNews: Infogroup sale imminent, Universal promotes 'Repo Man' with mobile

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March 1, 2010 Check out DMNews on your smartphone Today's News Infogroup sale to CCMP Capital imminent: report Nathan Golia, Carol Krol, Frank Washkuch Database giant Infogroup is in final negotiations to be acquired by New York-based equity firm CCMP Capital Advisors, the Omaha World-Herald reported on February 26.   Universal barcode campaign promotes 'Repo Man' Dianna Dilworth Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.   AirWare revamps marketing strategy to include DRTV, paid search Nathan Golia AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in April.   Direct can teach brands lots about engagement Carol Krol During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the Internet. Nielsen Online also said that people who used Facebook while watching the broadcast spent an average of 76 minutes there, and it estimated more than 100,000 messages were Tweeted during the show.   Technology Transfer Tactics awards Bethesda postal, e-mail lists Technology Transfer Tactics awarded Bethesda List Center management of its postal and e-mail lists on February 26. The files contain subscribers to the print Technology Transfer Tactics monthly, as well as the weekly e-mail newsletter Tech Transfer eNews.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Retail partnerships lift travel rut Dianna Dilworth Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.   Academy uses social strategy to get data Mary Elizabeth Hurn The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.   Today's lists and databases EVG Wealth Seminar Attendees New list — EVG Wealth Seminar Attendees — American Name Services — This file contains people who have attended financial education seminars that focus on protecting and increasing wealth. These attendees are highly motivated business opportunity seekers with above average income seeking out new avenues to improve their finances and increase their wealth.   Fresh Start Home Income New list — Fresh Start Home Income — Macromark — This file contains financially motivated individuals who are looking to increase the amount of money they make. They have responded to a direct mail solicitation and have paid $29.99, most often by credit card, to obtain a mailing program and work at home guide. Others requested a free report about the benefits of working at home, mailing letters for established companies. The file is 56% male.   Automation World New list — Automation World — Statlistics — This file contains subscribers to Automation World. The magazine covers automation strategies and applications through editorial including how-to articles and tutorials as well as news on the latest products and technologies.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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