DMNews: OgilvyOne partners with mobile provider

February 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News OgilvyOne partners with mobile provider Chantal Todé February 17, 2009 OgilvyOne has teamed up with Mobixell to deliver end-to-end mobile advertising solutions for mobile operators.   Valassis sees fourth quarter revenue drop Bryan Yurcan February 17, 2009 Media and marketing services company Valassis Communication Inc. reported a fourth quarter revenue of $626.3 million, down 5.3% from $661.5 million for the prior year. The company reported a quarterly net loss of $222 million, or $4.63 per share, compared to net earnings of $20.6 million, or 43 cents per share, in the prior year quarter.   Malama Marketing uses VerticalResponse's new reporting tools Dianna Dilworth February 17, 2009 For Malama Marketing, a consultancy firm that works with brands including PetBirthdayParty.com, computer systems integrator S&L International and West Inn & Suites, e-mail is a key channel for its marketing strategy.   Investors list now available February 17, 2009 ListBargains has introduced the Active Investors at E-mail list to the market. This list is composed of aggressive investors who closely follow the stock market and business news.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Trust is the best policy for insurance marketing Nathan Golia February 16, 2009 A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message   Color your campaigns to boost results February 16, 2009 Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues before making your colorful decisions.   Today's lists and databases Americans on the Move with E-mail Addresses February 18, 2009 New E-mail - Americans on the Move with E-mail Addresses - RMI Direct Marketing, Inc. - Description: This file contains people and families who have moved in the past month.   New Business Hotline Buyers from Take20.biz February 18, 2009 New List - New Business Hotline Buyers from Take20.biz - Innovative List Marketing, Inc. - Description: This file contains business buyers who have responded to new offers.   Landscaping and Gardening Enthusiasts February 18, 2009 New List - Landscaping and Gardening Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy gardening, landscaping and improving the exterior of their home.   America's Financially Active Households February 18, 2009 New List - America's Financially Active Households - The Services Group - Description: This file contains households that have had some financial activity in the past three months.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
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