Friday, August 1, 2008

DMNews: Fortune Small Business bumped to custom publishing

August 1, 2008

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Today's News

Forrester Research acquires JupiterResearch for $23M

Chantal Todé July 31, 2008

Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.
 

Wunderman acquires Moscow digital shop Actis

Chantal Todé July 31, 2008

In a move to bolster its position in Russia, Wunderman has acquired Moscow-based digital shop Actis Systems. Actis has completed more than 700 commercial Internet projects in 26 countries for clients such as Microsoft, Canon, MTV and VimpelCom.
 

FTC releases report on marketing food and beverages to kids

Ellen Keohane July 31, 2008

The Federal Trade Commission (FTC) has released the results of a study it conducted on food and beverage marketing to children and adolescents. The report, which was prepared by the FTC at the request of Congress, stresses the importance of self-regulatory initiatives by the food and beverage industry — as well as entertainment and media companies.
 

WV, FL state agencies tap Experian data software

Lauren Bell July 31, 2008

The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.
 

Fortune Small Business bumped to custom publishing

Lauren Bell July 31, 2008

Time Inc. has moved production of its Fortune Small Business magazine (FSB) from its Fortune/Money Group to its Content Solutions custom publishing division.
 

TrialPay adds gifts/gourmet category

Bryan Yurcan July 31, 2008

TrialPay, an online payment platform, has added a "gifts and gourmet" category to its services. The service will seek to combine offers from advertisers that would appeal to consumer shopping on e-commerce sites related to that category.
 

Servicemen's household list newly available

Bryan Yurcan July 31, 2008

ListSolutions has released the Army and Navy Military Households list to the market. The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions.
 

In This Week's Print Edition

Semantic technology increases value of online reviews

Sara Holoubek July 28, 2008

For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-gener­ated reviews, sorting through these articles and comments can be a daunting task for the consumer. The very same technol­ogy built to improve the Web has actually made the Web a bit more unwieldy.
 

Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology

July 28, 2008

Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.
 

Today's lists and databases

Affluent Investors

August 01, 2008

New List - Affluent Investors - Dunhill International List Co. - Description: This file contains people who have invested in mutual funds, tax shelters, private placements, and stocks and bonds. These individuals maintain sizable investment portfolios and want to be kept informed of business, finance and investment opportunities.
 

Direct Response College Students

August 01, 2008

New List - Direct Response College Students - Lighthouse List - Description: This file contains college students who have responded to direct response offers through a variety of channels. Home and school addresses are available.
 

Herbal Market One Health Supplement Buyers

August 01, 2008

New List - Herbal Market One Health Supplement Buyers - Leon Henry Inc. - Description: This file contains indi­viduals who have purchased all-natural herbal vitamins and supplements from Herbal Market One. These buyers are 98% female, between ages 40 and 50.
 

Charging Everything - MOB Moms Credit Card Buyers

August 01, 2008

New Selects - Charging Everything - MOB Moms Credit Card Buyers - Infocore - Description: This file contains mothers with young children who charge pur­chases frequently. They have an average of five credit cards and rarely use cash for purchases. Most of these buyers are less than 35 years of age.
 

Classifieds


Database / Circulation Analyst Leader

Position Summary
Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy.

Responsibilities
Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities.

Experience/Education:
Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases.

Apply via company website (www.hach.com/careers) to job number IRC 3849.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Online Marketing Manager  $75K
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Asst Circulation Mgr (catalog) $50K
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Marketing Specialist $60k
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Sr. CRM Specialist - $72k
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Account Supervisor-Direct Agency - $80K
Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/


In This Issue

Podcast: Q&A with Greater Than One CEO Elizabeth Apelles

New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read. 

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