DMNews' E-Mail Weekly: Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo

August 12, 2009 Check out DMNews on your smartphone Advertisement New Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand Leveraging social media marketing to enhance your email marketing results requires an understanding of how to motivate customers to promote your brand within their social networks. Join social media and email marketing experts on August 27 and hear proven strategies for identifying your influencers, how to best motivate them with tailored content and creative, and effective ways to measure the results. Register Today. News Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo Dianna Dilworth Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.   Constant Contact reports 49% increase in revenue in Q209 Dianna Dilworth The industry has been buzzing about how e-mail has been doing well in the recession, and e-mail marketing services firm Constant Contact has more proof to support that case. The firm announced its financial results for the second quarter, which saw a 49% total revenue increase for the second quarter in 2008 from $20.8 million to $31 million, on August 6.   Kmart, Draftfcb focus on tweens for back-to-school Lauren Bell Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.   JetBlue latest airline to seek improved loyalty Lauren Bell JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.   Advertisement Opinions Inbox Insider: E-mail leaks can challenge businesses Dianna Dilworth E-mail is one of the most important tools of communication for companies, but security risks can make using the channel a challenge. As we saw with the Twitter hack last month, sensitive information in circulating via e-mail and if this is hacked can leave a company's private plans exposed. In addition, a company can be at risk if their customer's private data becomes exposed.   How to bring together social media and e-mail marketing Dino Michetti, VP and GM, Epsilon Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Segment your e-mail lists for more effective campaigns Chris Chariton, VP of marketing services and product management, GlobalSpec Inc. Used successfully for years in the world of direct mail marketing, segmentation has become increasingly common in the e-mail world. Segmentation, the process of dividing your e-mail list into distinct groups of people based on attributes such as demographics or purchase patterns, takes time and effort. Sending targeted messages to groups of people who respond in similar ways, however, can produce dramatically improved results.   Lists and Databases New e-mail lists from ListBargains ListBargains has released five new e-mail lists, each targeting a different group: Trailblazers Cruise Travelers @ Email, Open for Business Retailers @ Email, Healthpro Medical Professionals @ Email, Business Quest Opportunity Seekers @ Email and Today's Homeschooling Families @ Email.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: OfficeMax turns to ParAccel for deeper analytics

August 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News OfficeMax turns to ParAccel for deeper analytics Lauren Bell August 11, 2009 OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.   Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo Dianna Dilworth August 11, 2009 Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.   Mobile couponing platform launches in grocery chains Cara Wood August 11, 2009 A mobile couponing system for grocery store chains and CPG manufacturers two years in the making went live on August 7. The A&P, The Food Emporium, Super Fresh and Waldbaum's supermarket chains have adopted the program, which provided through digital promotions and information management company Zavers. The digital platform, which presents mobile coupons and tracks their redemption rate sharing data with retail outlets and brand managers in real time, is available in New York; New Jersey; Pennsylvania; Maryland; Washington, DC; Connecticut and Delaware locations.   NearbyNow launches iPhone shopping platform Chantal Todé August 11, 2009 NearbyNow has launched an iPhone platform offering consumers the ability to find a featured product at a nearby store and put the item on hold. Runners World and Seventeen are the first two titles to launch iPhone applications using the platform.   Maxus to handle US and UK media for Powermat Carol Krol August 11, 2009 Media and marketing services agency Maxus, part of WPP's GroupM, was awarded the media responsibilities in the US and the UK for Powermat, a wireless charging product. The agency will handle strategic planning, implementation and digital responsibilities for the account after a multi-agency review, and work will commence with the product's launch this fall through a multimedia marketing campaign.   New e-mail lists from ListBargains August 11, 2009 ListBargains has released five new e-mail lists, each targeting a different group: Trailblazers Cruise Travelers @ Email, Open for Business Retailers @ Email, Healthpro Medical Professionals @ Email, Business Quest Opportunity Seekers @ Email and Today's Homeschooling Families @ Email.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Mail's multichannel power Nathan Golia Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.   B-to-b marketers connect with social media Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts discuss the best ways to develop social media programs   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases TRUE Consumer Purchase E-Mail Masterfile New list — TRUE Consumer Purchase E-Mail Masterfile — Eclipse Direct Marketing — This file contains catalog buyers, magazine subscribers or donors who have opted in to receive third party e-mails. In order to be on this list, the consumer must have made a purchase.   IT Professionals Telemarketing & Mailing Lists New list — IT Professionals Telemarketing & Mailing Lists — Hot Leadz — This file contains contacts among IT professionals. Suggested usage includes software and hardware vendors.   Direct Mail and TV Buyers of Diet Meals From DTS New list — Direct Mail and TV Buyers of Diet Meals From DTS — LZL Inc. — This file contains individuals who are currently on a diet meal plan. All of these members have responded to an online survey indicating that they are currently purchasing a meal plan from companies such as Jenny Craig, Nutri-System, E-diet or others.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.