DMNews: Red Cross, Saatchi debut international social media campaign

May 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Red Cross and Saatchi debut international social media campaign Dianna Dilworth May 05, 2009 The International Federation of Red Cross and Red Crescent Societies (IFRC) have partnered with Saatchi & Saatchi (Saatchi) on a new social media and marketing initiative that reaches across the globe. The new campaign, which will run for three years, helps address global humanitarian challenges and encourages global citizens to take action at a local level.   Study finds more brands turning to ad networks Sharon Goldman May 05, 2009 The third annual Ad Network Study from Collective Media, which was released today and surveyed more than 500 marketers, finds that more brand advertisers - over 70% of those queried - are adopting ad networks for their display media needs.   VandenBosch named CEO, Publicis & Hal Riney Nancy Kearney May 05, 2009 Kristi VandenBosch has been named CEO, Publicis & Hal Riney in San Francisco, Publicis USA announced today. VandenBosch, former president of Tequila\North America, will lead the agency in partnership with Roger Camp, chief creative officer in San Francisco, according to a release.   Private equity firm completes acquisition of Union-Tribune Lauren Bell May 05, 2009 Private equity firm Platinum Equity has completed its purchase of The San Diego Union-Tribune, one of the most-read dailies in California. Forty-one percent of adults in the Union-Tribune's distribution area read the Sunday paper, compared to 36% at the second-most read and 23% at the Los Angeles Times. As of September 28, 2008, the Union-Tribune had an average weekday circulation of 269,819, and a Sunday circulation of 342,384.   RDA's Selecciones to shutter in US Lauren Bell May 05, 2009 Selecciones, a Spanish-language magazine published by the Reader's Digest Association, will stop publishing its US edition as of the June issue. RDA president Eva Dillon pinned the 37-year-old magazine's demise on its lack of long-term growth possibilities.   Medical compliance pros available at e-mail May 05, 2009 GreatLists introduces the Compliance Executives in FDA-Regulated Industries e-mail list to the market. This file contains quality control, compliance and safety executives in the worldwide pharmaceutical industry.   In This Week's Print Edition Mining for (data) gold Pamela Oldham May 01, 2009 Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey   Method selects Euro RSCG SF as its new digital agency Chantal Todé May 04, 2009 As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Daily Devotional Words of Wisdom May 06, 2009 New List — Daily Devotional Words of Wisdom — Estee Marketing Group — This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses. This list is 55% female.   Instant Male Virility May 06, 2009 New Lists — Instant Male Virility — Impulse Media — This file contains mostly male buyers of the natural supplement Instant Male Virility. These prospects have spent an average of $39.95 on this product.   EVG Wealth Seminar Attendees May 06, 2009 New List — EVG Wealth Seminar Attendees — Infocore — This file contains people who have attended financial education seminars.   Meeting Planners at Email Address May 06, 2009 New e-mail - Online-Degree-Scholarships.Com Registrants - VentureDirect Worldwide - Description: This file contains students who have signed up to take online college courses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
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