DMNews: Oracle to acquire Sun for $7.4 billion

April 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Oracle to acquire Sun for $7.4 billion Lauren Bell April 20, 2009 After weeks of "will they or won't they?" speculation, Oracle Corp. has entered an agreement to acquire Sun Microsystems in a deal worth $7.4 billion, or $5.6 billion net of Sun's cash and debt. Oracle is billing the acquisition as "an industry changing event."   Quebecor renews printing contract with Forbes Chantal Todé April 20, 2009 Quebecor World Inc. has signed a new multiyear agreement to print Forbes and related magazine titles, renewing a relationship that has been in place for more than 25 years. The agreement includes premedia and logistics services for Forbes, which has a circulation of more than 900,000 and is published 26 times per year on a bi-weekly basis. The agreement also covers the printing and distribution of ForbesLife and ForbesLife Executive Women, and related ancillary printing projects.   Zucker joins OgilvyOne from Agency.com Chantal Todé April 20, 2009 Mat Zucker has joined OgilvyOne New York as executive creative director. He had been VP, executive creative director at Agency.com's New York office for the past two years. Zucker is rejoining OgilvyOne after leaving in 2005 to R/GA as executive creative director. He will report to Harvey Kipnis, managing director, OgilvyOne, New York.   E-Dialog tools help marketers like Figis.com to test e-mail Dianna Dilworth April 20, 2009 E-mail marketing services firm e-Dialog has upgraded its suite of tools and released a new offering, Precision Central version 7.0, which aims to help with the user interface and the testing programs for their clients, including holiday gift retailer Figis.com.   Ask.com brings AskJeeves back to the UK Mary Elizabeth Hurn April 20, 2009 Ask.com in the UK has returned to its Ask Jeeves branding after a three year hiatus. The Jeeves brand was dropped shortly after Ask was acquired by IAC in 2005.   Maponics launches Eastern European dataset Bryan Yurcan April 20, 2009 Maponics LLC, a provider of hyper-local geographic data, announced the launch of Maponics International Neighborhood Boundaries today. First released in beta earlier this year, this dataset will include neighborhoods for approximately 100 cities in more than 15 European Union countries by the end of 2009.   Impulse DRTV buyers list now available April 20, 2009 List Connection Inc. has introduced the On the Upsale - Multiple Impulse Buyers list to the market. This list is composed of DRTV response buyers who cannot resist purchasing another product at the time of their original purchase.   In This Week's Print Edition Potential FTC changes may affect WOM Dianna Dilworth April 20, 2009 The Federal Trade Commission is proposing to revise the "Guides Concerning the Use of Endorse­ments and Testimonials in Adver­tising," which could make things difficult for word-of-mouth and blog marketing. Under the proposal, bloggers and brands would be held account­able for any false statements they make about a product in the blogo­sphere or on a social network.   Philosophy, Snapfish launch Mother's Day benefit promo Chantal Todé April 20, 2009 In its first integrated marketing campaign for Mother's Day, personal care brand Phi­losophy has joined online photo Web site Snapfish for a promotion to benefit the Women's Cancer Research Fund. Other elements include e-mail, Facebook, a new product, a song from Amy Grant and two contests.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases We're Having a Baby! April 21, 2009 New Selects - We're Having a Baby! - Infinite Media - Description: This file contains parents who are having their first child.   Payday Loan Applicants April 21, 2009 New List - Payday Loan Applicants - List Services Corp. - Description: This file contains people who are looking for payday advances.   American College of Chest Physicians April 21, 2009 New List - American College of Chest Physicians - MGI Lists - Description: This file contains members of the American College of Chest Physicians (ACCP).   Consumer Reports ShopSmart April 21, 2009 New List - Consumer Reports ShopSmart - RMI Direct Marketing - Description: This file contains people who have subscriber to Consumer Reports ShopSmart, which offers unbiased product reviews to readers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
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