Hiring? Let DMNews do the work for you!

NEXT ISSUE / DECEMBER 14, 2009 MATERIAL CLOSE / DECEMBER 8, 2009 *DMNews circulation: print 40,000; digital currently registering 5,000. The industry is showing new positive signs for job seekers, according to Bernhart Associates Executive Search, a direct marketing recruiter. Bernhart confirmed "20% of their survey respondents said they plan to add staff during the current quarter." Most highly-sought candidates are those who are currently employed, and competition for this talent is fierce. That's why you need the DMNews Job Opportunities section and DMNewsjobs.com. Both provide access to hard-to-reach candidates already working in the industry. DMNews provides an unrivalled pool of potential applicants for your direct marketing needs with: 45,000* recipients of DMNews print and digital editions 107,000* unique visitors to DMNews.com 20,000* visitors to DMNewsjobs.com Integrated packages with DMNews include: A recruitment advertisement in the DMNews print/digital edition A 30-60 day online job posting on DMNewsjobs.com Advertising on DMNews iMarketing Daily the e-newsletter delivered to 29,300 direct, database and interactive marketers This is a unique opportunity to showcase your current openings to a captive audience of engaged and qualified marketers. For more information and to reserve your space, please contact Sammy Patel at 646-638-6171 or at sammy.patel@dmnews.com.

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DMNews: Ameriprise taps R/GA; Cyber Monday '09 sales up 5% over '08

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December 3, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Stellar Subject Lines: 10 Rules for Results 50 characters could be all that stands between you and a great email campaign. That's because you have 50 characters - or less -- to catch the attention of your reader, entice them to open your email and take action. With so much at stake, marketers need a quick reference tool to develop subject lines that get results. Let our 10 simple rules be your guide. Download Stellar Subject Lines:10 Rules for Results now. Today's News Ameriprise taps R/GA as AOR Kevin McKeefery Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital. The first creative from the partnership will debut in early 2010.   Cyber Monday 2009 sales up 5% over last year Dianna Dilworth Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.   Hanesbrands hires ParadyszMatera for direct mail, circ planning Frank Washkuch Clothing company Hanesbrands named ParadyszMatera its exclusive direct mail media provider for its Hanes.com and Champion brands, effective in January. The agency will provide direct mail strategy, circulation planning and buying, market research and competitive analysis.   Forrester buys Strategic Oxygen from Monitor Carol Krol Forrester Research announced December 2 that it has acquired Monitor Group's Strategic Oxygen. Forrester is mandating Strategic Oxygen to give technology marketing clients data-rich insight for marketing mix planning. Financial terms of the deal were not disclosed.   Univision Interactive Media debuts Hispanic-targeted ad network Dianna Dilworth Univision Interactive Media, the digital division of Spanish-language media company Univision Communications, has launched a Hispanic-targeted ad network. The division, called the Univision Partner Group, has a mandate of helping publishers and advertisers connect with US-based Hispanic audiences. It launched December 1.   Overstock.com launches "25 Days, 25 Deals" promotion Mary Elizabeth Hurn Overstock.com launched its "25 Days, 25 Deals" holiday promotion this week. Each day from December 1 to Christmas, the site will post a new sale in an effort to retain existing customers and attract new ones.   The Pita Pit debuts gift card and loyalty program Mary Elizabeth Hurn Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as the "Pit Card," it can be used as a gift card, a loyalty card or both.   From DMNews' 30th Anniversary Issue CRM initiatives balance privacy and relevance Mary Elizabeth Hurn In today's world, where consumer privacy and legislation is a hot topic — especially with the proliferation of digital channels — there's one thing that all marketing executives can agree on: properly managing the consumer process from prospect, to lead, to sale can make or break a business.   The highs and lows of direct mail Kate Muth Over the past 30 years, direct mail has seen tremendous growth due to worksharing and personalization. However, because the channel's growth has slowed recently, marketers are looking to innovate and cut costs further.   Today's lists and databases Leon Henry releases movie enthusiasts list Leon Henry Inc. has released the Socialbase Movie Enthusiasts Database to market. The list contains individuals who have a love of cinema and use the Internet to find reviews and information about theatrical releases and DVDs, hard to find titles, cast and crew information and more.   NextMark introduces vitamin buyers list to market NextMark introduced the Vitamin Buyers from Hominy Names list to market on November 30. The file contains consumers who have purchased vitamins, supplements and nutraceuticals via direct mail or online.   Media One Solutions list introduced Macromark has introduced the Media One Solutions list to market. The file contains entrepreneurial-minded buyers who have all spent a minimum of $49.95 for one of several work-from-home business opportunity kits. The lists' members are 58% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: The Pita Pit debuts gift card and loyalty program

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December 3, 2009 Check out DMNews on your smartphone Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. News The Pita Pit debuts gift card and loyalty program Mary Elizabeth Hurn Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as the "Pit Card," it can be used as a gift card, a loyalty card or both.   VeraData names Kaiser EVP Kevin McKeefery VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.   Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   Merkle's response group chosen by Catholic humanitarian organization Mary Elizabeth Hurn Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.   Salvation Army pumps up digital marketing for the holidays Mary Elizabeth Hurn The Salvation Army is boosting its direct and digital marketing this holiday season. The nonprofit has pulled all of its radio advertising and assigned that budget to online communications, according to George Hood, national community relations and development secretary for the organization.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Column Building loyalty with clients via e-mail: three mandatory stages Garth Snider, president of FranchiseOpportunities.com The goal to e-mail engagement is maintaining the e-mail recipient for the long term. It is unrealistic to think that one will be able to turn the initial e-mail into a sale for your advertising client. There are three mandatory stages when interacting with clients via e-mail: attract, serve and engage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Celebrate DMNews' 30th anniversary DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.