DMNews Database Weekly: The Pita Pit debuts gift card and loyalty program

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December 3, 2009 Check out DMNews on your smartphone Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. News The Pita Pit debuts gift card and loyalty program Mary Elizabeth Hurn Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as the "Pit Card," it can be used as a gift card, a loyalty card or both.   VeraData names Kaiser EVP Kevin McKeefery VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.   Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   Merkle's response group chosen by Catholic humanitarian organization Mary Elizabeth Hurn Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.   Salvation Army pumps up digital marketing for the holidays Mary Elizabeth Hurn The Salvation Army is boosting its direct and digital marketing this holiday season. The nonprofit has pulled all of its radio advertising and assigned that budget to online communications, according to George Hood, national community relations and development secretary for the organization.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Column Building loyalty with clients via e-mail: three mandatory stages Garth Snider, president of FranchiseOpportunities.com The goal to e-mail engagement is maintaining the e-mail recipient for the long term. It is unrealistic to think that one will be able to turn the initial e-mail into a sale for your advertising client. There are three mandatory stages when interacting with clients via e-mail: attract, serve and engage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Celebrate DMNews' 30th anniversary DMNews Data Management Survey
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