DMNews Digital Insider: Skittles Sticks With Social Despite Setback

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February 16, 2010 Check out DMNews on your smartphone Inside Digital Skittles sticks with social despite early setback Frank Washkuch Last year, Skittles got an aftertaste it didn't expect from a social media experiment. Critics pounced after Skittles launched a stream of social media comments about the brand on its site. The brand found itself hosting many negative — and less-than-tasteful — opinions about its product.   Latest News Verizon debuts coupon service Dianna Dilworth Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its mobile and Fios TV customers can use in grocery stores. The program, called "Spend Smart," lets Verizon customers use mobile coupons in more than 20 grocery chains across the country. Participating stores include Safeway, ShopRite and Kroger.   Olympic efforts carry direct torch Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   Sara Lee grows awareness of eco-wheat using social Dianna Dilworth Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.   Opinion A recipe for nonprofit marketing success Janet Granger-Happ, manager of hospital, nonprofit, & education segments, US Mailing, Pitney Bowes The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that organizations maintain contact with their constituents, spreading good news of their successes and stewardship of donations. The most effective marketing strategy for nonprofits to accomplish this is to focus on solid supporters and reach out to them using a mix of direct mail and electronic communications.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   What's an SERP? SEO in layman's terms Will Pendergast, director of SEO, Range Online Media If your business is online, chances are that you've heard about search engine optimization (SEO) and how it's designed to improve your site's rankings for major keywords. What doesn't get talked about as much, however, is that a good SEO engagement will work on how your results appear, and not just where. So, let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS CFO backs five-day delivery, McDonald's launches McNugget sweepstakes around Olympics

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February 16, 2010 Check out DMNews on your smartphone Today's News Despite budget, USPS CFO backs 5-day week Kate Muth President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week. The budget's wording explicitly says "six-day delivery and rural delivery of mail continue at not less than 1983 level."   McDonald's runs Olympic-themed McNuggets sweepstakes Dianna Dilworth McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.   Google alters Buzz after privacy complaints Gordon MacMillan, Brand Republic Google has been forced to make a series of changes to its social networking service Google Buzz after it was slammed for breaching the privacy of Internet users by exposing their personal details to the world. Based around Gmail, Google launched Buzz on February 9 in an effort to carve out a slice of the social networking space and take on rivals Facebook and Twitter.   Editorial: Mobile faces challenges despite popularity Carol Krol There's no doubt mobile advertising and marketing in 2010 is on a steep growth curve. Two of the largest online players have signaled their commitment to the space in the last couple of months, investing a billion dollars in mobile ad companies. Apple spent $250 million to acquire Quattro Wireless, while Google laid down $750 million for AdMob. These companies also compete on the mobile hardware front.   Direct Media Millard wins grandparents' list Multichannel children's retailers One Step Ahead and Leaps and Bounds awarded Direct Media Millard management of their joint grandparents list on February 12.   From the print edition Olympic efforts carry direct torch Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   DRTV plays lead in campaign strategy Nathan Golia Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.   Today's lists and databases Lucky Spin Sweepstakes New list — Lucky Spin Sweepstakes — Macromark — This file contains people who have paid at least $19.95 through direct mail to participate in the Luck Spin Sweepstakes promotion, which gives them a report that outlines how to gain access to cash and prizes. The file is 45% female.   Real Estate Agents and Brokers New list — Real Estate Agents and Brokers — Dunhill International List Co. — This file contains people in real estate. More than half are female.   Museum Tour Educational Gifts for Children New list — Museum Tour Educational Gifts for Children — Carney Direct Marketing — This file contains buyers from the Museum Tour catalog, which provides educational toys and museum gifts. The file is 74% female, average income of buyers is $75,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.