President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week. The budget's wording explicitly says "six-day delivery and rural delivery of mail continue at not less than 1983 level."
McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.
Google has been forced to make a series of changes to its social networking service Google Buzz after it was slammed for breaching the privacy of Internet users by exposing their personal details to the world. Based around Gmail, Google launched Buzz on February 9 in an effort to carve out a slice of the social networking space and take on rivals Facebook and Twitter.
There's no doubt mobile advertising and marketing in 2010 is on a steep growth curve. Two of the largest online players have signaled their commitment to the space in the last couple of months, investing a billion dollars in mobile ad companies. Apple spent $250 million to acquire Quattro Wireless, while Google laid down $750 million for AdMob. These companies also compete on the mobile hardware front.
Multichannel children's retailers One Step Ahead and Leaps and Bounds awarded Direct Media Millard management of their joint grandparents list on February 12.
Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.
Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.
New list — Lucky Spin Sweepstakes — Macromark — This file contains people who have paid at least $19.95 through direct mail to participate in the Luck Spin Sweepstakes promotion, which gives them a report that outlines how to gain access to cash and prizes. The file is 45% female.
New list — Museum Tour Educational Gifts for Children — Carney Direct Marketing — This file contains buyers from the Museum Tour catalog, which provides educational toys and museum gifts. The file is 74% female, average income of buyers is $75,000.
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