DMNews: Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort Dianna Dilworth Levi's will launch an integrated marketing campaign next week to promote its fall work wear collection. The brand aims to inspire consumers to "re-imagine America" by taking a cue from its "Go Forth" brand positioning.   Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   Sears launches dedicated site for Puerto Rico Shahnaz Mahmud Sears Holdings has launched an e-commerce website for its flagship retail brand specifically for the Puerto Rico market.   ETargetMedia releases investment file to market ETargetMedia has released the Active Personal Finance and Investment Enthusiasts list to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Reset thinking for a new era online Four industry veterans weigh in on growing concerns about the public's right to privacy online   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog WPP releases positive financial numbers amid double-dip recession talk Frank Washkuch The news may have a little bit of that 2008 feeling to it, rife with predictions of (another/double-dip) recession. But for what it's worth, holding company WPP Group released some positive news on the first five months of the year.   more » Today's lists and databases Iceland Health Supplement Buyers Masterfile Iceland Health Supplement Buyers Masterfile - Macromark
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Mission Foods promotes cooking contest with integrated effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement Boost B2C Marketing Results via Customer-centric B2B Tactics Learn the contact management and automation techniques that will enable you to dive into your database and engage with each customer. Silverpop's latest white paper offers tactics to turn potential customers into paying customers and lifelong fans. Download your copy today! Inbox Insider Inbox Insider: Alot has changed in e-mail marketing Dianna Dilworth DMNews launched the Inbox Insider column in 2007, and since then, we have addressed the range of issues facing e-mail marketers. A lot has changed since it launched three years ago.   News Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   HP kicks off 'payback' effort to promote LaserJet line Dianna Dilworth HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.   Opinion Improve your customer data and your ROI Doug McCrea, board member at AcquireWeb Marketers have the best chance to strengthen their brands and boost sales when their messages are properly delivered. However, improving the quality of existing customer data - particularly with up-to-date email addresses - is sometimes a daunting task.   Lists and Databases Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   New social media metrics for e-mail marketing By Ryan Deutsch, VP of strategic services and market development at StrongMail Analyst firm Altimeter and social platform provider Wetpaint collaborated on the EngagementDB July 2009 report, which found that companies investing heavily in social media — those engaged in seven or more social channels — significantly surpass their peers in terms of both revenue and performance.   From DMNews' Direct Line Blog The Super Friends have resurfaced in ad land Shahnaz Mahmud June 28, 2010 A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.