DMNews Email Marketing Weekly: Mission Foods promotes cooking contest with integrated effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement Boost B2C Marketing Results via Customer-centric B2B Tactics Learn the contact management and automation techniques that will enable you to dive into your database and engage with each customer. Silverpop's latest white paper offers tactics to turn potential customers into paying customers and lifelong fans. Download your copy today! Inbox Insider Inbox Insider: Alot has changed in e-mail marketing Dianna Dilworth DMNews launched the Inbox Insider column in 2007, and since then, we have addressed the range of issues facing e-mail marketers. A lot has changed since it launched three years ago.   News Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   HP kicks off 'payback' effort to promote LaserJet line Dianna Dilworth HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.   Opinion Improve your customer data and your ROI Doug McCrea, board member at AcquireWeb Marketers have the best chance to strengthen their brands and boost sales when their messages are properly delivered. However, improving the quality of existing customer data - particularly with up-to-date email addresses - is sometimes a daunting task.   Lists and Databases Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   New social media metrics for e-mail marketing By Ryan Deutsch, VP of strategic services and market development at StrongMail Analyst firm Altimeter and social platform provider Wetpaint collaborated on the EngagementDB July 2009 report, which found that companies investing heavily in social media — those engaged in seven or more social channels — significantly surpass their peers in terms of both revenue and performance.   From DMNews' Direct Line Blog The Super Friends have resurfaced in ad land Shahnaz Mahmud June 28, 2010 A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.
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