DMNews: Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort Dianna Dilworth Levi's will launch an integrated marketing campaign next week to promote its fall work wear collection. The brand aims to inspire consumers to "re-imagine America" by taking a cue from its "Go Forth" brand positioning.   Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   Sears launches dedicated site for Puerto Rico Shahnaz Mahmud Sears Holdings has launched an e-commerce website for its flagship retail brand specifically for the Puerto Rico market.   ETargetMedia releases investment file to market ETargetMedia has released the Active Personal Finance and Investment Enthusiasts list to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Reset thinking for a new era online Four industry veterans weigh in on growing concerns about the public's right to privacy online   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog WPP releases positive financial numbers amid double-dip recession talk Frank Washkuch The news may have a little bit of that 2008 feeling to it, rife with predictions of (another/double-dip) recession. But for what it's worth, holding company WPP Group released some positive news on the first five months of the year.   more » Today's lists and databases Iceland Health Supplement Buyers Masterfile Iceland Health Supplement Buyers Masterfile - Macromark
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