What smart marketing strategies do Edith Roman, Silverpop, and Japs Olson employ?

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DMNews: Omniture and ComScore form partnership

September 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Omniture and ComScore form partnership Mary Elizabeth Hurn September 21, 2009 Web analytics firms ComScore and Omniture have formed a partnership in order to better analyze and track online audiences. Together, the companies will create a unified measurement service for publishers and advertisers, they announced September 21.   DMA poised to shift focus to interactive Carol Krol September 21, 2009 The Direct Marketing Association is considering repositioning its entire organization around interactive marketing, including a name change, industry sources told DMNews. This reflects increasing industry focus on digital marketing. Some industry sources said the pivot is critical to the group's survival.   Ikea partners with AOL for digital campaign Chantal Todé September 21, 2009 Swedish multichannel home furnishings merchant Ikea has made a commitment to US digital media in a new partnership with AOL. Ikea will with work with AOL Advertising to design and execute a digital campaign that will include display advertising, custom content and a microsite. These elements are expected to launch next month. Ikea's media agency of record, Mediaedge:cia, helped find and choose AOL for this campaign.   The FCC pushes for net neutrality Dianna Dilworth September 21, 2009 The Federal Communications Commission (FCC) is set to propose new rules that would prevent Internet and wireless carriers from blocking Internet applications, a concept known as net neutrality.   National rollout of FedEx Office print platform completed Chantal Todé September 21, 2009 FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May. Working with commercial printer VistaPrint, FedEx Office has created a digital self-service tool for small business owners to create and order custom business cards, letterhead and marketing collateral. The service is available in the more than 1,100 FedEx Office stores either via an in-store kiosk or from the computer terminals available for customer use.   RMI adds to Belvoir lists September 21, 2009 RMI has announced new enhancements to the Belvoir Publishing masterfile and 15 new-to-market segments: Avid Readers, Donors, Home & Hobby, Sports, Catholic, Ethnic & Religious, Investors, Travelers, Collectibles, Families with Children, Mature, Cooking, Healthy Living, Music Lovers, Credit Card Holders, Hispanic and Outdoors.   From the Print Edition DMNews talks with Diego Saenz, president of PetPlace.com Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com   Sherwin-Williams drives iPhone app downloads with mobile ads Dianna Dilworth For Sherwin-Williams, introducing an iPhone app was a natural extension of its online and in-store efforts.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » Today's lists and databases AIM Select - African American Registered Voter Emails by State New e-mail list — AIM Select - African American Registered Voter Emails by State — American Information Marketing — This file contains e-mail addresses associated with African-American voters. It is sourced directly from state boards of election.   Shopping Divas New list — Shopping Divas — Accudata — This file contains economically active females who have purchased clothing items, fashion accessories and jewelry. Suggested usage includes health and beauty items, housewares, magazine subscriptions, personal care services, spa packages, store announcements and travel offers.   The Best Colon Clean Buyers New list — The Best Colon Clean Buyers — Jara List Management Inc. — This file contains buyers of a colon-cleansing product. These buyers have paid between $29.95 and $159.95, with a credit card, for the product. Prospects are 55% female with an average income of $45,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: FCC pushes for net neutrality

Latest News The FCC pushes for net neutrality Dianna Dilworth The Federal Communications Commission (FCC) is set to propose new rules that would prevent Internet and wireless carriers from blocking Internet applications, a concept known as net neutrality.   Ikea partners with AOL for digital campaign Chantal Todé Swedish multichannel home furnishings merchant Ikea has made a commitment to US digital media in a new partnership with AOL. Ikea will with work with AOL Advertising to design and execute a digital campaign that will include display advertising, custom content and a microsite. These elements are expected to launch next month. Ikea's media agency of record, Mediaedge:cia, helped find and choose AOL for this campaign.   Google debuts new DoubleClick Ad Exchange Dianna Dilworth Google has introduced a new version of the DoubleClick Ad Exchange, the first since the search giant acquired the ad exchange on March 11, 2008.   Consumers spend twice as much time online with content than with social networks Carol Krol Internet users spend the majority of their online time on content sites, according to the Online Publishers Association.   Online shopping cart deserters today may be buyers tomorrow, study says Cara Wood A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase.   Inside Digital Data powers social media marketing Cara Wood There are a number of reasons social media appeals to today's marketers: it's affordable, it's engaging for consumers and it's immediate. However, the real appeal of digital social marketing has been driven by new applications of data for targeted messaging and features that resonate with users. One recent example of this is TVGuide.com's September 16 launch of a widget using Facebook Connect, an open API from the social networking site.   Opinion How to control your online video usage Matthew Gonnering, CEO, Widen Enterprises Video is all over the place. It is great for the audience. It is great for marketers too, but it takes up computing space. Lots of it. This is a serious problem that will impact creative marketing and advertising departments in particular. Video is quickly supplanting everything else as the method used to spread whatever gospel needs to be spread online and beyond. However, these bigger digital files are causing bigger headaches all the way around.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.   Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.