Shop.org: 80% of online retailers offered free shipping during holidays

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September 8, 2008 Sign up Forward Archive RSS Feed News about digital retail commerce   Top Story    Noted authors give voice to classics for Barnes & Noble The first in a series of animated videos is making its debut on the Barnes & Noble Web site, featuring well-known authors and classic literature. Pulitzer Prize-winning author Richard Russo does the voiceover on the first one, a scene from Mark Twain's "The Adventures of Huckleberry Finn." ClickZ (9/8) Is your ecommerce platform setting you up for success? Your online business is only as successful as the ecommerce platform it's built on. Examine the various types of ecommerce platforms being deployed today and understand the benefits and risks associated with each. Download "The Evolving and Changing Face of the eCommerce Platform."   Online Retail Trends    Shop.org: 80% of online retailers offered free shipping during holidays Cutting shipping costs has proved to be an effective retail strategy during the holiday shopping season. Despite higher fuel costs this year, retailers such as Harry & David intend to keep shipping costs down to boost holiday sales. USA TODAY (9/5) Click to Call helps Bridge Online and Offline Channels. Many online customers are most comfortable interacting with live customer service representatives, so retailers are turning to Click to Call to drive revenue and personalize their customer service. Read how retailers have increased online revenue by 45% and decreased Web site abandonment by 25%.   New Media & Technology    Web companies boost micropayments by selling chunks of credit Online microtransactions that buy online goods for avatars -- 29 cents here, 60 cents there -- represent about $1 million in monthly revenue for virtual world IMVU. The concept of micropayments was not particularly successful until the popularity of virtual environments and video gaming boomed. Sun-Sentinel (Fort Lauderdale, Fla.)/Associated Press (9/7) Can Twitter help your brand? Microblogging service Twitter, used by members to alert friends to small, random happenings and short musings via 140-character bursts, can also provide marketers with a view of how their brands are being discussed. JetBlue, General Motors, Comcast, Dell and Whole Foods Market are just some of the companies that track Twitter mentions (called "tweets") using Twitter's internal search function. BusinessWeek (9/6) Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns. IBM's Institute for Business Value study of U.S. online shoppers reveals that retailers who incorporate customer insights across business operations can reap the financial benefits of customer advocacy.   Hot Topics  Top five news stories selected by Shop.org SmartBrief readers in the past week. Retailers ask, is social networking just a passing trend? (STORES magazine) Facebook earning millions on $1 virtual gifts (CNET) Mexican Web sales reached $955 million in 2007 (Reuters) Facebook knows you all too well ... or does it? (The Washington Post) How to manage your company's reputation online (E-Commerce Times) Results based on number of times each story was clicked by readers.   Companies in the News  Amazon's new wiki site targets music fans Amazon's latest new Web property, SoundUnwound.com, is a wiki-based site that enables users to build online profiles of their favorite musicians. The artist discographies on the site provide links to Amazon MP3 downloads and music CDs. MSNBC/TheMotleyFool.com (9/3) Google: The next 10 years As Google turns 10, technology gurus, advertising leaders and even the company's own Marissa Mayer weigh in on what the company needs to do to maintain its success over the next decade. Los Angeles Times/Technology blog (free registration) (9/8) Site's users find celebrity fashions online British fashion site mycelebrityfashion.co.uk is not allied with any particular brand. Jill Tovey, who heads the small team that runs the site, says the goal is to help its community of users find hot celebrity fashions for sale on the Internet. The Guardian (London)/PDA: The Digital Content Blog (9/5)   Interactive Advertising  Experts: New mobile applications improve consumer experience Strong mobile advertising focuses on products, services and utilities that shoppers need, according to experts. Companies are finding success by tailoring their ads to the mobile environment and making it easy for consumers to interact with a brand. Advertising Age (9/8) Survey: CMOs boosting digital outlays at expense of traditional ads Nearly two in three CMOs have boosted their interactive-digital marketing spending in the past 12 months, compared with six in 10 who have cut their traditional outlays, according to the first quarterly Epsilon CMO Survey. "The results show that because of the economy, companies are really trying to identify the consumers that are very active in communicating with each other through social computing, blogging or podcasting," said Epsilon CMO Steve Cone. Advertising Age (9/8)   Shop.org Spotlight  RSVP for Shop.org dinners in Dallas, Los Angeles and San Francisco Whoever said there's no such thing as a free lunch never ate with us! This October, Shop.org is bringing its popular regional dinners to California and Texas. Dinners provide great networking opportunities and are limited to 40 retailer-only guests, so RSVP early to guarantee your spot. Learn more or register. Customer-focused merchandising innovations: Case studies with eBags, myShape and Borders Find out what eBags does with customer comments and reviews, how myShape pulls robust profile information from customers, and how Borders has gone beyond multichannel to cross-channel retailing. Watch the session from Shop.org's Online Merchandising Workshop. Learn more about Shop.org -> Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org   SmartQuote  If I called a strategic planning meeting, there would be dead silence, then people would fall out of their chairs laughing." --Oprah Winfrey, entertainment executive     This SmartBrief was created for fashionarchive@gmail.com Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy   Advertise Sales Account Director:  Mike Thomas 202-737-5500 ext. 261       Recent Shop.org SmartBrief Issues: Friday, September 05, 2008 Thursday, September 04, 2008 Wednesday, September 03, 2008 Tuesday, September 02, 2008 Friday, August 29, 2008     Lead Editor:  Megan Conniff       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2008 SmartBrief, Inc.® Legal Information

DMNews: Wrigley names Tribal DDB its digital AOR

September 8, 2008 Today's News Wrigley names Tribal DDB its digital AOR Mary Elizabeth Hurn September 05, 2008 The Wm. Wrigley Jr. Company has selected Tribal DDB Worldwide for the digital initiatives of its US brands. This is the first digital agency of record for Wrigley.   USPS looks to change Move Update requirements Bryan Yurcan September 05, 2008 New proposed changes to the US Postal Service's Move Update program would require businesses to update their bulk-mailing lists every 95 days, instead of the current 185 days.   InfoGroup receives public reprimand from NASDAQ September 05, 2008 The Nasdaq Listing Qualifications Panel has issued a public reprimand to database marketing giant InfoGroup.   TV Guide, ABC team for Dancing promo Lauren Bell September 05, 2008 In a move to increase reader engagement, TV Guide has partnered with ABC to include Dancing With the Stars judge paddles and scorecards in its September 15 issue.   RBC adds multiorganization tool to CRM strategy Lauren Bell September 05, 2008 RBC Ministries will be one of the first users of MPower's new multiorganization functionality, which rolls out officially on Monday, September 8.   Socially active small business owners list available September 05, 2008 The Services Group has introduced the Giving Back - Contributing Business Executives list to the market.   In This Week's Print Edition Widgets enter the limelight Dianna Dilworth September 05, 2008 Widgets are no longer waiting in the wings. Instead, these Web-based miniature applications have taken center stage over the past year, becoming popular direct tools helping increase consumer interaction with brands.   GM paces its safety recall with mail push Lauren Bell September 05, 2008 General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.   Today's lists and databases Jewelry Buyers September 08, 2008 New List - Jewelry Buyers - Dunhill International List Co. - Description: This file is a database of known jewelry buyers obtained through transactional data.   Contributors to Conservative Campaigns September 08, 2008 New List - Contributors to Conservative Campaigns - Trinity Direct - Description: This file contains people who have donated to campaigns forpoliticians who support conservative views and opinions.   Business Opportunity Seminar Attendees September 08, 2008 New List - Business Opportunity Seminar Attendees - American Name Services - Description: This file contains indi­viduals who have attended a 90-minute educational training workshop. These workshops focus on helping entrepre­neurs make additional income through various money-making ventures.   Sheshunoff Accounting & Financial Professionals September 08, 2008 New Selects - Sheshunoff Accounting & Financial Professionals - Aggressive List Management - Description: This file contains account­ing professionals who have purchased products from Sheshunoff within the last 36 months. Sheshunoff is a provider of information resources for the bank­ing, credit union, compliance and other financial-related industries.   Classifieds Modern State of the Art Fulfillment Center   Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate 800-579-2372 www.cbre.com/69clendening Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Call Center Available For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.  E-mail Allen Cushman at Acushman@honeybell.com Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. 4 Tips: Getting the best results from online video marketing Four industry experts share tips on how to get the most from your online video campaign. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Call Center Available SFC of South Florida, Inc.  North Georgia, Georgia Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida

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